It is now week 10 of 52. That is a fifth of the year gone, never to return. That makes you think doesn’t it? It has certainly started making me think, which is why I am now calling every week by its correct Gregorian number, because it is providing me with a certain amount of focus. Can you do the same to help you rewrite, or even write for the first time this year, your law firm marketing plan to move you forward?
Why wait until the end of the year to see if you have hit your targets and goals? Why wait until the year is over before realising you are not doing enough now to end up where you would like to be in December 2014? It is too late to do anything about it then, so start now.
When you think about the month of December more closely, you realise that it actually only consists of two weeks, because weeks 51 and 52 are closed for business. So that makes the number above now week 10 of 50, so you are exactly 1/5th of the way through the year. 20% of 2014 is gone, done and dusted, finished, over, extinct.
What is the other 80% of 2014 going to do for you and for your business, or more importantly, how much are you going to do to make it work harder for you?
I have two children, and Megan has just turned 15. Yikes, how on earth did that happen?
We love holidaying with our children, and Megan turning 15 makes me realise that she is not going to be holidaying with us for very much longer, so I need to ensure I make the most of my business opportunities to allow me to have some great holidays with my children before they fly the nest.
Week 10 of 50 tells me that I am not yet where I need to be, but I still have 40 weeks in which to make sure I am where I would like to be, and hopefully further ahead than that too.
Are you where you want to be right now? If not, what are you going to do to change things with the next 40 weeks of 2014?
What new, automated marketing procedures are you going to add to your law firm marketing plan to increase the number of your client instructions?
What tweaks are you going to make to your existing marketing processes to increase their efficiency and deliver even more new clients to you?
Is it time to update or change your website so that you can finally add and change content quickly and easily, and use blogging which I constantly advise you is a very good and sensible thing to do?
Is it time to test a Google Adwords campaign, with me or someone else setting up and running this for you leaving you free to deal with the extra new client enquiries that you will receive?
Should you be attending more networking events, testing a direct mail campaign or finally starting that email newsletter that you know you should have started some months or even years ago?
Now is the time for action, so please review your plan for the year, and if you are not yet where you want or need to be, take action to rectify this, before the other 40 weeks of 2014 have disappeared forever too!
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.