Legal Newsletters / Solicitors Newsletters
Legal Newsletters MUST be a core part of your law firm marketing strategy. Why? Because they are one of the most effective, if not the most effective strategy, for cross selling your legal services and bringing in new instructions with very little effort and hardly any expense.
This is a good thing yes?
So if that is the good news, what is the bad news? Well, they can be incredibly time consuming to write and tedious to produce. How can you streamline the process for your email legal newsletter for your firm without spending an arm and a leg?
You Need A Simple System For Your Legal Newsletter
The important point is to make the writing of your legal newsletter as simple as possible. Your clients are short of time so they do not need pages and pages of content, but they absolutely do need to hear from you regularly or you will lose them to your competitors. Your prospects may only need your services from time to time, and it is vital that when that time comes, your name is the first legal practice that springs to mind. You have to keep communicating with them. Are you?
More Instructions With Very Little Effort?
As a solicitor (non-practising) you will not be surprised to hear that I market my business using the same methods that a solicitor should be using. To market a solicitor’s practice you need to prove your legal expertise to your clients and potential clients. You need to convince them that you are a legal expert. It is no different for me; to market my business as a legal marketing consultant, I need to convince you, my potential clients, that I have legal marketing expertise. How should we both achieve this? Let me come onto this in a moment.
The second point to consider is again that my service is not too dissimilar from yours. Clients may only need me from time to time, and when they do decide that they need me, I need to be in the front of their minds. You need this too; to be in front of potential clients so that when they need to use a solicitor, or need to change their current solicitor because they have had enough of them, your firm is the first and only one that jumps out in front of them.
Both of these points mean that you absolutely MUST be sending a legal newsletter to your clients at least once a month. This not only proves your expertise, but also makes your clients aware of all of your legal services (or your depth of knowledge if you operate within a niche) and also brings in new instructions. So are you doing this?
Whenever I meet a new firm on a consultancy basis I ask them if they are keeping in touch with their current clients. Most say that they are not. I soon fix this and watch as their instructions increase month on month. It works; you really should be sending regular legal newsletters to your clients old and new.
“Thanks Nick, for constantly reminding us to send emails to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.”
Jonathan Tyler, Seth Lovis & Co Solicitors
So why not find out more about how easy it is to start sending regular newsletters promoting your legal services? Simply enter your details below:
So Why Do Legal Newsletters Work?
If I have at least convinced you to be a little interested in Legal Newsletters, here are some other things to consider (and some common objections that I hope I can help you to overcome).
1. Do They Work?
Yes, Yes and Yes! If you are reading this it should be proof enough as you have probably arrived at this page from my legal marketing newsletter. (If you have arrived as a result of Googling “Newsletters for solicitors” or a similar term, you will realise I am pretty good at search engine marketing too. This is another method solicitors should be using to win new instructions, but that is for another day).
I send a weekly newsletter (monthly is fine for you) to prove my expertise to solicitors as a leading legal marketing expert. In the same way you need to prove your expertise to your clients as a leading legal expert. What better way is there to do this than to keep in touch with your clients every single month with some very practical, easy to read, legal tips and advice to show that you are really at the top of your game?
2. Where Can I Obtain The Content?
The content of your newsletter must be written for your clients’ benefit. You should not be trying to sell your services (this will happen automatically but not if that is all you are trying to achieve). The purpose of your legal newsletter should be to talk to your clients about issues that may effect them and to provide a summary of how they can protect their interests (of course using your skills). This might include articles covering topics such as:
- Moving Home – how to move home in a difficult conveyancing market.
- Lasting Powers Of Attorney – what do they do for you?
- Is there really a Compensation Culture?
There are thousands of topics I could write about but I appreciate that if you are not a copywriter, it can seem incredibly difficult and daunting. However, there are ways of doing this very easily and I share them with you in the guide at the foot of this page.
3. How Does Educating Clients Sell Your Services?
Often solicitors are worried about giving away free advice. They ask me how I can afford to give away so much useful advice in my newsletters when, like solicitors, I make a living from selling my advice. However, I know that by giving away some of my knowledge, by proving my position as a leading legal marketing expert, the returns in the long term will far outweigh any short term losses. It is the same for you. Providing some free information on a monthly basis (yes that is the ideal/minimum amount) will bring you much more business in the longterm.
4. Reasons Why Newsletters Will Work For You
If you are still not sure that a legal newsletter will work for you, simply enter your details in the form below and let me explain exactly how and why you need a legal newsletter for your practice and how you can achieve this in under 30 minutes every single month: