Twice in the last two weeks I have found myself on two different websites reading some beautifully written copy which really struck a chord with me. I knew the paragraphs really well, yet I was not on my website. They resonated and on each occasion for a few minutes I thought “Why am I having this deja vu moment”. Then it struck me. I was reading my own copywriting that someone had literally lifted from my website word for word and plonked on their own website.
The first one was a claims company that had stolen copy from 1stClaims, the second was perhaps more surprising; a marketing agency that had lifted the content from my home page of Samson Consulting. Really, a marketing agency stealing copy from a marketing consultant. And not just any marketing consultant by the way, a law firm marketing consultant who used to be a solicitor…. I was flabbergasted to say the least. To be fair to them, one email and the copy was instantly changed, but if I had not found it how long would it have remained there?
My blog earlier this week was all about how useless duplicate content is on a website, so the fact that a marketing agency stole my content makes me think they aren’t really very good at the online side of this marketing thingy that we do or they would know this.
Anyway, it is slightly flattering, but much more annoying and a waste of my time. If you want to see if people are stealing content from your website, visit copyscape.com and it will carry out a search for you.
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Author: Nick Jervis