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Archive for April, 2012

Imitation Is The Best Form Of Flattery – AKA Copyright?

Friday, April 20th, 2012

Twice in the last two weeks I have found myself on two different websites reading some beautifully written copy which really struck a chord with me. I knew the paragraphs really well, yet I was not on my website. They resonated and on each occasion for a few minutes I thought “Why am I having this deja vu moment”. Then it struck me. I was reading my own copywriting that someone had literally lifted from my website word for word and plonked on their own website.

The first one was a claims company that had stolen copy from 1stClaims, the second was perhaps more surprising; a marketing agency that had lifted the content from my home page of Samson Consulting. Really, a marketing agency stealing copy from a marketing consultant. And not just any marketing consultant by the way, a law firm marketing consultant who used to be a solicitor…. I was flabbergasted to say the least. To be fair to them, one email and the copy was instantly changed, but if I had not found it how long would it have remained there?

My blog earlier this week was all about how useless duplicate content is on a website, so the fact that a marketing agency stole my content makes me think they aren’t really very good at the online side of this marketing thingy that we do or they would know this.

Anyway, it is slightly flattering, but much more annoying and a waste of my time. If you want to see if people are stealing content from your website, visit copyscape.com and it will carry out a search for you.

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Author: Nick Jervis

Finally: Proof The Good Guys Can Win – Reading FC Promotion

Wednesday, April 18th, 2012

I meet a lot of people in business, and many of them I choose only to meet the once. You must know the type: ones who only want to talk about their business, or about how you can help them with their business, or ones who will do whatever it takes to sell their below par service or product simply to make some money.

I also read a lot of books, from Richard Branson to Gerald Ratner (very informative), and other business growth books. Some business leaders suggest you have to be aggressive to win, in fact most of them do. However, I like to sleep at night and have to believe in what I sell. I know other people who feel the same way. We often discuss whether this stops us being more successful, and perhaps we should be more aggressive or ruthless, but it is just not me. I am not saying I am perfect, I have my flaws and make mistakes just like everyone else, but by and large I try and do things for the right reason. This is not just about making money, but about providing a good service or good advice. Nothing pleases me more than receiving an unsolicited email from one of my Marketing4Solicitors members who has tried one of my suggestions and seen instant results. Or someone on my free legal marketing tips email list who has done the same.

So I was delighted last night when seemingly the nicest, most genuine manager in English Football at the moment, Brian McDermott, won promotion for Reading Football Club from the Championship to the Premier League. He always praises his players, congratulates them for giving their all and when they talk about him there is genuine affection. He has created a unique and amazing team spirit within the team which is clear for all to see. When the players were interviewed after winning promotion last night they all mentioned Brian McDermott and the amazing team spirit he has created.

When you think that he has managed to achieve this in such a usually fickle and money orientated sport, it seems to me that you can be a good guy and win big too! Well done Brian and Reading and thanks for the life lesson too!

P.S. I declare my interest as a Reading fan – well done Brian and the whole team – amazing job! :)

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

Author: Nick Jervis

What Is Really Bugging Me At The Moment… Solicitors Websites

Tuesday, April 17th, 2012

What is bugging me right now are legal website design companies who have tied their solicitor clients into relationships which only favour that website design company. These are usually companies who provide content alongside the website service. This would be all well and good if the content was any good, but by and large it is wholly useless, both from a Google point of view and from a potential client’s point of view. Yet these companies know that solicitors are not experts at marketing and tell them that if they dare to leave their service, not only will they lose all of this fantastic (rubbish) content on their website, demons will eat their off spring and their partners will finally confirm that they are werewolfs!

If this is happening to you, please let me reassure you that just like chain letter senders, nothing happens if you do leave these vagabond website dealers. You will still sleep soundly (actually far more soundly than you do now) and more importantly, if you start adding unique, relevant and informative content to your website, you will have more visitors and more instructions from your website than you have ever had before!

Google likes unique content, not content that is added to over 100 solicitor’s websites at the same time. Funnily enough, that is what us humanoids like too. Unique is good, duplicate is bad. It is as simple as that so please don’t let anyone else tell you otherwise.

Sleep sound, and find yourself a new legal website designer for the sake of both yours and my sanity…

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

Author: Nick Jervis

So You Want To Be A Partner In A Law Firm – Are You Sure?

Thursday, April 5th, 2012

The natural assumption is that you enter the legal profession (once you can finally find your training contract that is), you work hard for a small or medium sized partnership and eventually you will become a partner. Is this the right thing to wish for?

You will usually only be offered a partnership these days if you are very useful to the firm, and useful in law firm terms generally means you are very good at billing. The assumption for you is that you will earn more as a partner than you can as a salaried fee earner or partner, but is that right if you are in a small to medium sized practice?

You see, whilst you might be generating fees of £200-500,000 per annum for your firm if you are a good fee earner, your salary is probably likely to be in the region of £35-60,000 (maybe pushing £80,000 if you are very lucky). Taking partnership should provide you with a major increase in your salary, or so you would hope. After all, the idea is that as a partner you can now take the cream off the top of the milk and enjoy the fees earned by all of the other fee earners, providing you with a much larger salary than you were able to generate on your own. However, that is where the problem lies. Generally in my experience of a small to medium sized partnership, there will be some very good fee earners, some mediocre fee earners, and some dreadful fee earners. If you have been in legal practice for any length of time, you will know the dreadful fee earners. They are the ones who have always got an excuse why they are only billing £70,000 per annum. More importantly, they will have a very convincing story why they will bill so much more next year and the year after. Let me share a secret with you; they never will!

The trouble for you is that if you take partnership, you suddenly have to carry these weaker fee earners, along with the mediocre ones. Smaller partnerships of three to eight partners generally can struggle to agree on decisions to remove poorer performers. Often the poor performer was one of the partner’s trainees and the partner is very loyal to them, which is nice, but not good business sense. What’s worse, it means that the partnership that you have courted so long is suddenly not so attractive. If you are lucky, you may earn slightly more than you were earning as a partner, but that is not guaranteed. So you wanted to become a partner in a law firm, and you got what you wanted. As they say, be careful what you wish for…

So do you have another option? Yes, of course, and thankfully now you have many more options available to you. You can take your hard earned fees somewhere else and keep most of the profits, by setting up your own law firm. This way, you can earn your £200-500,000 per annum and keep all of the profit once you have paid your expenses and costs. You should earn far more than you would as a partner in a small to medium sized practice and you can control your business. I see more and more people doing this, and the advantage now is that if the thought of the administration and accounting worries you, you can either outsource it to an organisation to do it all for you, or you can join a franchise that takes care of these parts for you. So you can carry on fee earning and keep the majority of your £200-500,000 per annum all for yourself. So do you still want to be a partner in a law firm?

If you would like some information of outsourced accounting facilities, or law firm franchises, simply sign up for my marketing guide below, and when you receive it, reply to the email and I will send you some very attractive offers to help get you started nice and quickly.

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

Author: Nick Jervis

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