Digital Marketing Agency For Law Firms v Legal Marketing Consultant

If you are looking to grow your client base using digital marketing, who will you ask to help you? A digital marketing agency for law firms or a legal marketing consultant. Here are my thoughts.

One Of Your Team Or One Of Many?

If you are working with a legal marketing digital agency, for that business model, it is all about scale. With account managers assigned to deal with 30 or more clients, and those account managers not being experts in digital marketing, but instead experts in collating data from different members of the team, from the content marketing section to Google Ads, you will ultimately be one of many clients for that account manager.

When you work with me as a legal marketing consultant, you get me on your team. I am the decision maker in my business, and I will work with the decision maker in your law firm to agree a plan, work towards it, and run through the numbers each month.

I do not need to and do not look to work with dozens of new law firms every year, as that is not my desire or business model.

Instead, I look to build long term relationships with a small number of clients that endure for years by choice, because I add value to their law firm in a way that most digital marketing agencies for law firms can never do, because you are not working with someone with a legal background.

Legal Marketing Expertise

I have over 30 years of legal marketing expertise. When you work with me, you access that expertise directly.

If we see an opportunity to grow your law firm quickly, we discuss it and then implement it. Unlike when working with an account manager in a legal digital marketing agency, you don’t have to wait for a response when they discuss it with their teams after your conversation, because with my clients, we make decisions instantly on our calls, then immediately update our ongoing Marketing Action Plan to ensure that progress happens, quickly.

It is for this reason that many of my clients grow their law firms so much faster than their competitors.

Extensive Legal Services Business Model Expertise

I used to be a practising solicitor.

I worked inside law firms for 14 years, and have consulted with law firm owners since 2003, so I have a good understanding of the legal services business model.

This means that when you work with this legal marketing consultant, you do not just have your digital marketing taken care of, but I will also work with you on each and every aspect of running your law firm, from tackling recruitment issues to managing the exits of underperformers, improving conversion processes so that more prospects become clients to managing price increases for their services.

There is not an aspect of running or managing a legal services business that I haven’t already covered with my clients.

Lead Generation For Solicitors

I have run my own legal services websites since 2004, spending my own money launching online legal brands and then promoting them using digital marketing.

Conservatively, I have spent £2-3 million promoting these websites; everything that I have learned from my spending to generate legal services enquiries, I share with my consultancy clients.

This is the main reason that I run these brands; so that I can share my own results in promoting them online with my clients to give them the confidence to test different forms of digital marketing for their own websites.

Solicitors Near Me is my main legal services brand at the moment, generating hundreds of leads each month which are shared with my consultancy clients and members of Marketing4Solicitors. For a small monthly sum, members receive free enquiries for their services, as well as extensive marketing training to promote their law firms. Financially, it membership pays for itself many times over.

I believe that this is one of the biggest differentiators when it comes to choosing to work with me as a legal marketing consultant versus working with a law firm digital marketing agency that does not spend their own money on promoting legal services, only their clients.

Results

Ultimately, I hope that it is my results that makes choosing a legal marketing consultant over a legal digital marketing agency, like Richards results from working with a big agency to then working with me:

I’ve been working with Nick Jervis at Samson Consulting for the last 12 months and it’s done wonders for my firm.

I first came across Nick a couple of years before, when I bought a copy of his Law Firm Growth Formula book.

I’ve bought books in the past, but few of them have had an impact like that one did – everything Nick said spoke to me in a way that most marketing advice doesn’t; perhaps because he has an intimate knowledge of the legal world, as well as being a sharp marketing mind.

I booked a call with him to find out more, and then after deliberating for a while, I made the decision to go ahead and work with him.

It was one of the best decisions I could have ever made.

Nick helps me on both a strategic level – identifying opportunities and working out which areas deserve and need focus – and on a tactical level too, running my Google Ads campaigns and helping to run and hone my content marketing strategy, both of which are highly effective at getting me up the search engine results pages.

What Nick does is elevate your thinking, helping you escape from the day-to-day and make good, long-term decisions – to use a legal analogy, a good lawyer will only write you a Will after asking plenty of “What if?” questions, and the result is a Will that actually protects you and your family.

Nick is much the same in the world of marketing – he asks you the difficult questions that – when answered – make your marketing and the results you get from it better.

Since working with Nick, our website performance has increased month on month – more visitors, more enquiries and more sales.

And since Nick took over the Google Ads, he’s saved us money while bringing in more clients.

All in all, it’s been a fantastic decision and I couldn’t recommend him more highly.

Richard Swaine, Lockings

Next Steps

If you would like a free, no obligation discussion with me please either call me on 0117 290 8555 or complete a Free Online Enquiry and I will be in touch.

Alternatively, here are some other options for you to discover more:

 

 

 

 

 

 

 

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!