Content Marketing For Law Firms

What is content marketing for law firms and why should you solicitors do it?

What Is Content Marketing For Law Firms?

Content marketing or seo for law firms I define as:

Adding quality content to your website consistently which answers the questions your ideal clients type into the search engines.

The key parts here are:

  • Quality content. By this I mean quality content for your reader, which is not necessarily the same as quality content that a solicitor would like to read. It needs to be easy to read, cover off your prospects main concerns about the topic and encourage them to make contact with you.
  • Answering your ideal clients questions. A very important part of content marketing is keyword research which will tell you precisely what your ideal clients are typing into Google/the other search engines. I have learned over the years that there is simply no point in adding content to your website if no one is looking for it.
  • Consistently. When I speak with a new solicitor, I often ask them how their website performs for them. “Oh, we have one blog post that brings in new clients every week” they proudly say. “Fantastic!” I reply. “So how often do you add new blogs.” “Never” is usually the response. Then I watch as the penny drops…. For content marketing to work, in other words for you to generate more enquiries every week and every month, it must be added consistently to your website.

Why Should Solicitors Undertake Content Marketing?

Having been a solicitor for many years, and having worked for law firms as a law firm marketing consultant since 2003, I have always tested every method of marketing before advising my clients to do the same.

When I realised the power of content marketing, I undertook a test on one of my own websites, Solicitors Near Me, of adding new content every month for six months.

Below are the results of that test (latest month at top, oldest month at the bottom):

Content Marketing For Lawyers

Ultimately, content marketing brings you more visitors and more enquiries for your services.

If you would like to discover more about my content marketing services, simply click the button below:

Content Marketing For Law Firms: Click To Download Now!

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.