Just a few months ago, our phone wasn’t ringing anywhere near enough.

We were using a marketing agency to handle our website and pay-per-click, and the truth is that we weren’t getting enough business through the door.

That’s despite the vital nature of the work we do, and the outstanding feedback we get from the people we work with.

We knew something wasn’t right. We knew there was demand for what we do, but it just wasn’t translating into prospects and clients.

When I drilled down into some figures, and started looking at how well our website and paid traffic were performing, it was clear that there were a lot of areas that needed improving.

I’ve always understood the power of Google, and I figured that getting it right was the key to cracking the code.

I started searching around, looking for someone who truly knew what they were doing when it came to Google Ads, as well as being able to understand the intricacies of the service we offer.

Easier said than done.

I’ve spoken to a lot of Google Ads practitioners over the years, and what I’ve learnt is that it’s very easy to bamboozle people with jargon, metrics and figures to explain poor results, and the reality is that this is what many pay-per-click agencies do.

And that’s exactly what many of the agencies I looked at were doing.

In the end though, I came across Nick’s book, the Law Firm Growth Formula, and that was the gamechanger.

I read the chapter on pay-per-click, and I knew instantly that Nick was the right man for the job.

He clearly understood exactly how paid search works in the legal world AND how to get the best possible results from it.

I quickly got in touch with him, and we arranged to talk.

If I’m honest, he wasn’t the easiest person in the world to click with initially, and that actually caused a delay in us working together, which is absolutely to our detriment.

In the end though, we got started, and it’s fair to say that the impact has been instantaneous.

If I had to sum up working with Nick, I’d say that he underpromises and overdelivers, and that’s incredibly rare in the marketing world.

He didn’t give us the usual rubbish about it taking time to work, or any of the other usual tosh people give you.

Because Nick knows – and is honest about this fact – unless you’re above the fold on Google, you’re nowhere.

The great news is that he knows exactly how to achieve that.

He uses a systematic approach, where he looks at every single element of your marketing strategy, and makes diagnoses, working out where things can be improved, and what needs to happen to make that happen.

The result of working with Nick is that there are some days now where we plead with him to stop being so good, because we’re at capacity, every single day.

Since we started with Nick just a couple of months ago, we’re already 400-500% busier than we were before and the simple fact of the matter is that he is a class act, who really does know exactly how to rapidly grow a law firm.

If you’re thinking about working with Nick, my advice is to do it, and persevere with it and remember: he’s right, you’re wrong!”

David Steene – Steene Law

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Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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