As a Solicitors firm specialising in Immigration work with a background in legal aid work, we recognised the opportunity that the internet and modern business practices provided forward thinking law firms but didn’t know where to start!
Our aim was to increase our private work beyond our geographical offices, we had set ourselves a target but we’d not made as much progress as we’d have liked until coming across Nick Jervis and Samson Consulting.
The reality is that as lawyers, we’re very highly trained in law, but not at all trained in all of the critical client acquisition methods – marketing, websites, online tools and all that sort of thing.
Ironically, it was during one of the lockdowns that gave us the breathing space to stop and really think about how to achieve our goal, and that’s when we attended an online seminar that Nick was running.
The seminar really resonated with us, and we could see that Nick really knew what he was talking about, and that digital connection and the power of the internet isn’t just a ‘nice to have’, it’s a critical part of running a successful law firm.
And of course, being confined to homes and offices and unable to go and see people brought the importance of online to the fore even further.
Alive to the power of online connectivity, we now had to work out to harness it; something that’s easier said than done.
When it comes to marketing, there’s a tendency to think you can do it all yourself, but the truth is that if you actually want it to succeed, it’s critical to bring in experts that know exactly what they’re doing.
And Nick truly is an expert – we started working with him and never looked back.
He redesigned our website, changed the language and messaging to become more client-centric, helped us putting a marketing plan together designed to achieve our specific goal, and then worked closely with us to achieve it.
He set up and started running our Google Ads to produce more private work, while working on our organic rankings to get more enquiries into the business.
And it wasn’t just the marketing – Nick understands that all of the enquiries in the world are useless if you can’t handle them, so he introduced sales processes to help us maximise the value of every enquiry.
Each month, Nick held us accountable, asking us for our numbers and ensuring we were moving in the right direction.
And under his guidance, we made fast progress. During 2021 we doubled not only the volume of enquiries, but also the volume of private work taken on and this continues to grow in 2022.
It’s no exaggeration to say that we never would have achieved this without Nick’s help, and we’re incredibly excited about seeing where we can take the firm next, with Nick alongside us to help.
If you’re considering working with Nick, my advice is to have a conversation with him – he’ll be brutally honest, explain what you need to be doing and how he can help, and if you end up working with him, he’ll bend over backwards to help you achieve your goals.
If you need help with business development and marketing, I can highly recommend Nick Jervis and Samson Consulting.
Halliday Reeves Solicitors
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