Should My Law Firm Join Review Solicitors?

If you own a law firm, at some point you will consider the question, “Should my law firm join review solicitors?” As a former solicitor, now non-practising, and full time law firm growth consultant, my answer may surprise you.

Nick Jervis On Review Solicitors WebsitesI am Nick Jervis, a former solicitor and since 2003, full time law firm marketing consultant to the owners of legal services businesses.

To understand my thoughts on solicitor review websites, it is worth knowing my main aim when working with a client, which is this:

I want my clients to be found at the precise moment in time that someone is looking for the legal services that they provide.

I call this ‘easy life client attraction’.

If someone starts a search for a legal service provider, they have ‘buying intent’ behind them, which means they are serious about asking a solicitor to help them.

This happens when someone heads to Google or any other search engine and types in a legal service plus their location.

It doesn’t happen when someone is wasting their time on social media or reading a newspaper and an advertisement is pushed in front of them for a legal service that they didn’t ask about and do not need.

Now that you know that I want my clients to attract new business easily and cost effectively, how does this fit into the solicitor review websites world?

Solicitor Review Websites – How Do They Work?

We are all, now, hard wired to look for reviews of products or service providers before we use them. Amazon, Trip Advisor, Trust Pilot have all taught us the value of reviews.

So, even if you undertake no marketing and only generate new clients from referrals (relying on only one form of any marketing is not a healthy place to be), when people are recommended to you what is the first thing that they will do?

They will head to their search engine of choice, for most people still Google by a country mile, and enter your firm name and location.

When they do this, what is the first thing they will see?

I can tell you what it absolutely will not be, so long as you have done the very basic level of Search Engine Optimisation For Solicitors, it will not be a solicitor review website.


Let me show you what happens with my own business.

Someone is recommended to me, heads to Google to check me out, enters the name of my business and this is what is presented:

Do Solicitor Review Websites Work?

The crucial things to notice are the following:

  • The first item that you see is a Google Ads advertisement for my business. If you do not at least bid on your own law firm name using Google Ads, your competitors will. Are you happy for them to do that? See my PPC for Law Firms Guide to discover more about Pay Per Click/Google Ads.
  • The next item that you see is my organic (free) listing for my business.
  • The final item that you see is the one on the right hand side of the page. This is important as it answers the question at the top of this article “Should I join a solicitor review website?”. The answer is “No”, let me explain why.

Why You Should Not Join A Solicitor Review Website

If you carry out the same search for your business name, you should come across the same results.

Your Google Ads listing should be first if you sensibly have one, then your organic listing and then on the right hand side, your Google My Business listing with all of your wonderful reviews.

If you have all three of those bases covered, why would you ever go on a Solicitor Review Website?

The Solicitor Review Websites, if they appear at all in the search results, will be further down the page.

If you follow my Google My Business training, you will have lots of healthy reviews, and your prospect will jump onto your website and call you without hesitation – no solicitor review website required.

Like My Full Google My Business Training For Solicitors: CLICK HERE:>>

The Other Benefit Of An Excellent Google My Business Listing Over Solicitor Review Websites

I mentioned at the start that I train my clients to only follow ‘easy life client attraction’ practices. I show them how to appear in front of their ideal prospects at the precise moment in time that they are looking for their legal services.

If someone searches for your type of service in your geographic location, this is an example of what happens:

Solicitor Review Websites, Why Bother?

What are these location listings that you see at the top of the search results for a conveyancing solicitor in Bristol?

Are they Solicitor Review Websites?


Are they Google My Business listings?


This means that not only will a fantastic Google My Business listing convince people who are referred to you that you are a good choice for their legal service needs, but it will also bring you brand new leads, who before their search, may never have heard of your law firm before.

It is for these two reasons that my very strong advice, if you want to take advantage of ‘easy life client attraction’ is to ignore the Solicitor Review Website emails you regularly receive, suggesting you part with some hard earned income to join them, and instead focus all of your efforts on your Google My Business listing for your law firm.

However, there is one more important reason why you should do this!

On Solicitor Review Websites, You Fish Where Others Are Fishing.

With Solicitor Review Website You Fish Where Others Are FishingI am sure you have heard the saying, that if you want to catch fish then fish where no one else is fishing.

Well, with solicitor review websites, you very much are fishing where other solicitors are fishing, so your chance of catching fish is greatly reduced.

Imagine your prospect’s journey in deciding whether to ask you to help them with their legal needs.

They find your website, and see your reviews from a solicitor review website.

They click on one of the reviews, which takes them off your website (a terrible thing to do at the moment someone is thinking of calling you) where, not only are they presented with your reviews, but now also reviews from your competitors too.

They decide that Firm B’s reviews are better than your own, so off they pop to Firm B’s website.

A prospect who was just about to call you is now lost for good, all because you sent them off to the solicitor review website.


I hope that you can see that these are three good reasons why you should not join solicitor review websites.

If you would like to see the only four marketing tactics that you need to grow a law firm beyond £1 million or even £10 million in turnover, click the link or image below to download my free guide now:

Like My Full Google My Business Training For Solicitors: CLICK HERE:>>
google my business for solicitors


Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!