What Are The Most Effective Methods Of Lead Generation For Law Firms UK? Which Marketing Tactics Should Solicitors Use To Attract New Clients Consistently?
When it comes to lead generation for law firms, it is very true that not all methods of lead generation are created equal.
I have been marketing legal services since 1991 as solicitor and since 2003 full time as a law firm marketing consultant.
During this time, I have tried every form of lead generation for solicitors.
In launching my own legal brands to generate leads for solicitors, I have spent six figures on television and national newspaper advertising, more than six figures on online marketing and more than £5,000 a month on a top London PR company.
Having spent so much money and analysed all of the results, I soon realised that the best lead generation results in terms of return on investment come from what I like to call ‘easy life marketing’.
‘Easy life marketing’ is appearing in front of your ideal clients at the precise moment in time that they are ready to engage your legal services.
I am Nick Jervis. I am a solicitor, now non-practising, full time law firm marketing consultant and I specialise in lead generation for law firms.