Legal Website Design & Marketing Guide

Getting the right website for a law firm will produce a steady flow of new client enquiries. However, if you get the wrong one, you will waste your money. What is the difference that makes the difference?

Legal Website Design Specialist Nick Jervis
Nick Jervis, Solicitor (non-practising)

First, let me start with an important point. I am not trying to sell you a website. I don’t mind one way or another whether you ask for my help in obtaining a website or you go elsewhere. What I do care about, however, is that you don’t end up with a useless website that will damage your law firm more than it will do it well.


Because then when you come to me, having wasted your money on a bad website, you will have no budget left but still be in need of a website or other marketing tools to deliver new clients to you.

Before I explain in more detail what is important when it comes to law firm website design, let me first explain why I believe that I am well placed to explain and advise you on what your law firm website should look like, the words it should contain and how it can, when done properly, deliver new clients to you on a regular basis.

My credentials when it comes to understanding legal website design:

  • I have been working on law firm websites since 2003;
  • I spent over £250,000 of my own money promoting a legal services website which was very successful. Everything that I learned from that experience I pass on to my clients;
  • I manage the spend online to law firm websites of over £1.5million per annum. All of my clients’ websites deliver new clients to them; consistently.

I don’t tell you this to brag but just to convince you, I hope, that I have earned my stripes when it comes to understanding law firm websites.

“There are so many important aspects to legal web designs for solicitors, but the only thing that really matters is that your law firm website delivers new clients to you each and every month. If your website is not doing this, or you do not yet have a website, you need to correct this as soon as possible.”

Nick Jervis – Solicitor (non-practising)

Thanks to your advice about my website this last month I’ve had more new instructions than ever before in a single month!
Martin Smith, Martin T Smith Solicitors

Click Here To Download The Legal Website Guide & Marketing Guide:>>

Who is this advice for?

Law Firm Website Design
This advice is for you if:

  • You own or run a law firm providing  a range of legal services; or
  • You run a niche legal practice; or
  • You run a commercial law firm; or
  • You run a law firm with turnover in the millions.

Wherever you fit in the list above, your legal website should be bringing in a substantial percentage of all of your new client instructions. If it is failing to do this it is for one of or a combination of the following reasons:

  • The wrong design;
  • The wrong content or not enough content;
  • The wrong calls to action or none at all;
  • Failure to set the website up in the correct way to make it friendly to both Google and to your prospects.

I can usually spot which of these problems apply to your website within 10 minutes of looking at it. If you download my guide below, I will explain how you can access a live review of your website.

Your marketing critique of my website today was brilliant, better than I could hope for.

My Legal Website Design Guide

I have prepared the Legal Website Design guide to literally make the process as straightforward as possible for you. It can save you thousands of pounds in obtaining the wrong website design and in lost fee earning time. The solicitor website design guide will tell you the following:

  • How to approach website designers to obtain the right fixed price quotation;
  • How to find recommended legal website designers;
  • How to obtain the right design for your legal website;
  • What you must do once you have gone live with your website to ensure that it starts to generate new client instructions for you; and
  • How to avoid the terrible, costly mistakes that so many solicitors make when obtaining their new website (referred to above).

Even if you do not believe that a new website will bring in a flood of new client enquiries for you (I know it will, whether you are a small or large commercial firm of solicitors or a High Street law firm (yes, really you doubting Thomas’)) you must have a website for people to review your range of legal services when you are recommended to them.

If you currently have no website, or perhaps even worse a poorly designed website, you are drastically reducing the number of new client enquiries that you will receive every month. However, a well designed website will lead to a flood of new client enquiries and the best part of it all is that once you get this right the enquiries keep coming whether you are in the office, out for lunch or even on the beach in Mauritius. This is why solicitors who I have worked with to create their online presence enjoy the results so much; new client enquiries on tap, with or without you working hard on your marketing. Fantastic!

Would You Like Website Results For Your Law Firm?

Whether you already have a website for your practice and you are wondering whether it is performing well, or you do not yet have one, you please download my free Legal Website Design Guide and let me explain the vital elements that make a successful law firm website design.

We are creating/designing a new Website for our business at the minute. I needed sound advice concerning the layout and general appeal of our design and content, and I wanted these tips from someone who walked the talk.
Anyhow, I asked Mr. Jervis for a telephone conversation to give me some tips.
I didn’t get the phone call, I got something better. I sent our draft new website link by mail to him and he assessed our draft website with the benefit of Youtube (so I got the visual aspect of his advice and could hear his advice ). It was crystal with great advice.It’s great to be surprised and I was surprised with this service.Thank you.Roger Cleary, Cleary & Co. Solicitors

Click Here To Download The Legal Website Guide & Marketing Guide:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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