PPC Marketing for Lawyers

Looking For A High Quality PPC Marketing for Lawyers? 

Samson Consulting is a specialist PPC Marketing for Lawyers that has been run by a nonpracticing solicitor, since 2008.

PPC marketing for lawyers (Pay Per Click or Google Ads (or Google Adwords as it used to be called)) is one of the best forms of marketing for solicitors in terms of return on investment (ROI).

Not only that, it is very easy to measure your ROI from Legal PPC advertising because you can instantly measure how many new instructions you win.

Let me show you in the PPC for lawyers training, recorded live below, how I work through my client’s Google Ads campaigns and websites live to dramatically improve the return on investment from their Google Ads spend:

PPC For Law Firms


Alternatively, call me on 0117 290 8555 or complete a Free Online Enquiry and my amazing PA will find a mutually convenient time for us to talk.


More About PPC For Lawyers

What Is PPC Marketing for Lawyers?

PPC for Lawyers Speacialist

Pay per click (PPC) is the generic term that is a bit like Ronseal paint – it does what it says on the tin.

Quite simply, if someone types into Google that they are looking for, for example, a “conveyancing solicitor in Manchester”, if you are using legal PPC and your advertisement is presented to them, you pay if they click on it.

The fact that you only pay WHEN someone clicks on your advertisement is one of the reasons that PPC advertising for law firms is such a good way to market your legal services.

It is only if and when someone clicks on your advertisement and lands on your website that you actually part with any of your marketing budget. Before that time, you have paid absolutely nothing. The Yellow Pages never used to offer that kind of service, despite my asking them to do so several times. If they had done so, maybe they wouldn’t have shrunk in size so much, but I digress.

Let’s take a look at an example of how these PPC advertisements look as presented in the most visited search engine, Google:

PPC For Law Firms
An extract from my book, The Law Firm Growth Formula,
showing how PPC advertisements are presented in Google

I have made up the names of the advertisers above as my publisher warned me that there might be copyright issues for showing real advertisements, but they are all based on PPC services advertisements for law firms.

They all have the word “Ad” at the front of them to show that they are advertisements, so visitors can of course skip past the first four Google Ads advertisements if they choose to do so, but I can assure you from having been running Google Ads advertisements for solicitors since 2004, a lot of people do not.

Let me look in detail at why Legal PPC advertising for law firms is so good at winning new clients and what sort of return on investment you can expect from this very effective marketing method.

“We did have a company working on our Ads and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

Ads is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Ads efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.”

Peter Russell, Solicitor.


Why PPC for Lawyers are so effective in terms of winning new clients

I know from speaking with hundreds of solicitors every year that many do not believe pay per click advertising really works.

However, as with any marketing activity, the only proof of whether it works is testing it and seeing if it puts more money into your bank account than it takes out. On that point, I look for a starting point of three to one return on investment, but many of my clients reach figures as  high as 30 to 1.

To understand why it works so well, you need to think about what is happening from your prospects point of view.

Let’s call our prospect Mrs Minogue. Mrs Minogue is buying a new house and needs a solicitor. She is new to the area so doesn’t have anyone to ask for a recommendation. The estate agent that she is buying someone has tried to convince her to use one that he recommends but she felt that the agent was too pushy and wondered if perhaps he received a commission for each referral, so she wanted to avoid his recommendation.

Therefore, she did what anyone does in these circumstances when looking for a new provider and headed to Google. She typed in “Conveyancing Solicitor Manchester” and saw results similar to the ones above.

She thought the second advertisement should be avoided because the service looked too cheap, so she clicked on the first advertisement and the third one. She emailed each conveyancing firm and asked for a quotation.

The first firm called her back within the hour and took the time to ask her some questions about her move, the urgency and genuinely seemed keen to help. They provided a price instantly and followed it up with an email. She was very pleasantly surprised to receive a letter from them the next day with more details and lots of positive feedback from satisfied clients.

The third firm on the list simply replied with a price by email. It was cheaper than the first one but they gave her no more details and did not follow up with her again. The firm with the first advertisement received the instruction (because they used my Meaningful Conversation method for converting more clients into instructions than any of their competitors).

This is what is happening every single day with Google Ads.

If you are not yet using Pay Per Click, people like Mrs Minogue are currently being forced to use your competitors to help them with their conveyancing. Is that fair on them?

What sort of ROI should solicitors expect from PPC marketing services?

My starting point is to hit a three to one return on investment as quickly as possible for my legal PPC marketing clients. At this level, if you are spending £500 but generating £1,500 in fees, you are at break even (not taking into account any future instructions from these clients or recommendations from them, which if you do email marketing too will come).

However, many of my clients pass the mark of a ten times return on investment in time. Every service and location are different, but the good thing about pay per click is that you find out very quickly if it is working well for you or not. Within three months you will know, and if you decide to ask me to help you because I never tie my Google Ads management clients to a long term contract, you can quickly stop advertising with Google if it is not working for you.


New To PPC ?

If you are completely new to PPC for law firms but you realise that it could be a very useful tool in terms of generating new clients for you (which it really can) then I recommend that you download my other guide by clicking the button below. It will give you a lot more information about Google Ads and how you can win a substantial volume of new instructions every month:

“I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Ads, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.”

Paul Doran, Solicitor.

More information about PPC for Lawyers…

To discover more about PPC for law firms, choose one of the options below, or if you are ready to talk, my contact details appear below:


Frequently Asked Questions

What is the primary benefit of using PPC advertising for a law firm?

PPC marketing for lawyers (Pay Per Click or Google Ads (or Google Adwords as it used to be called)) is one of the best forms of marketing for solicitors in terms of return on investment (ROI). Not only that, it is very easy to measure your ROI from Legal PPC advertising because you can instantly measure how many new instructions you win.

What is the best advertisement for a lawyer?

The best advertisement for lawyers is one that represents the law firm in the best light and appears to potential clients when they are searching. For this reason, both PPC and SEO are the best forms of advertising for solicitors.

How do I advertise my legal business?

There are many ways that you can effectively advertise your legal business, but from experience, the best advertising for law firms is a combination of PPC and SEO, as they provide the best return on investment(ROI) in the legal space.

Google Ads Management Services For Solicitors – Click Here To Download My Brochure:>>

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.