Best Books For Lawyers

Best Books For LawyersWhatever books you are looking for, here I list the best books for lawyers from the perspective of my clients: law firm owners who want to grow their businesses.

In my career spanning working as a practising solicitor to, since 2003, running a law firm marketing consultancy, I have read hundreds of both legal books and books for business owners and law firm owners.

What I always look for in a book is that it provides real world experience that can be easily applied to the readers business.

I am not a fan of fluff or padding in books: I want the book to do what it says it will do on the cover.

That is why my own book is called The Law Firm Growth Formula; because it tells you the formula to follow to grow your law firm. You can read more about it further down the page.

Just one note before I dive in – this page contains some affiliate links meaning I may earn a small commission if you make a purchase of any of the best books for lawyers that I review:- this is at no additional cost to you.

Best Sales Marketing Books For Lawyers

Bearing in mind my own business, I have to start with this category really, don’t I, but I will resist the urge to dive straight into my own book.

Best Growth/Sales Book For Business To Business Lawyers

Best books for lawbest books for lawThis is a book I have read more than once, and refer back to regularly when I am thinking about business to business marketing.

The reason is simple, in that it:

  • It is incredibly practical
  • It is easy to follow
  • It has excellent examples
  • It has a formula to follow to win business from your ideal clients

It is more interesting for the legal ones amongst us in that it also sets out the process the author followed to help him sell more to law firms, who were the ideal clients for one of the businesses that he worked for.

Chet Holmes, The Ultimate Sales Machine is the book in question.

If you are in the business to business sector of the legal services world, you really should read it.

Best Book For Making Your Services Spectacular

best books for law firm ownersAll legal services are the same, aren’t they?

One law firms conveyancing services is the same as the next one, no?

One corporate solicitor will do the same job as another corporate lawyer, no?

Perhaps you should read this book to consider how to make your legal services stand out from your competition.

I know some lawyers who have done this very well and it works a treat!

Click here to view The Purple Cow by Seth Godin.

I Give In, 3 Books In Is Fair Enough, Isn’t It?

Best Books For Law Firm OwnersPerhaps if I explain why I wrote my book, it might help.

I speak with dozens of law firm owners every year, and I got sad and frustrated how many of these solicitors had spent hundreds, and in many cases, thousands of pounds, undertaking the types of marketing that would simply never work for legal services.

I set out to explain how to grow a law firm using only the easy life marketing tactics that have clients finding you at the precise moment in time that they are looking to buy your legal services.

Did I do it?

It’s not for me to say really.

The 70+ reviews suggest that I might have done or at least got very close, and for that I am truly thankful.

It is very practical and doesn’t only tell you precisely how to grow your law firm, but also tells you what not to spend your hard earned money on, and also provides practical advice on how to make the most of every day to ensure you grow your law firm as quickly as possible.

For the price of a few cups of coffee, you can see my formula for growing a law firm.

Click here to view The Law Firm Growth Formula on Amazon

Best Books For Selling Your Law Firm For A Good Price

Another thing that saddens me for many solicitors is how little they are able to sell their law firms for when they come to do so.

They may spend many years toiling away to build a successful and profitable law firm, then, on reaching the selling point, discovering that they barely receive money for their work in progress, or even three years’ profits, a standard amount for many other businesses.

When an online business can sell for as much as 10 to 20 times turnover, how come a legal business sells for so little?

These two books show you systems to put in place and processes to follow to gain a good sales price for your law firm.

The Formula To Follow To Sell For More

How to sell a law firmIn this book, John Warrilow sets out precisely what you need to do to put yourself in the best position to sell your law firm for a good price when you choose to do so.

You can see which systems and processes you need to put in place which will not only lead to more growth and profits while you are running your business, but also which will make it much more likely that you will obtain a good sales price when you come to sell your law firm.

Click here to see Built To Sell

Building Your Recurring Monthly Revenue

how to sell legal subscription servicesOne of the major influences in determining how much you will receive for your law firm when you come to sell it is how much repeat income you generate each month.

Historically, lawyers have sold transactional services.

One of your clients buys a service, then doesn’t use your law firm again for many months or years.

However, there has been a seismic shift in many areas over recent years whereby people are much happier paying a monthly fee for products or services than one off fees.

From music streaming services to book subscriptions, HR support services to IT suppoert services.

When other industries are already offering subscription models, what is to stop lawyers from packaging and selling their legal services as a subscription?

The short answer is nothing.

The reality is that there are already many law firms doing this.

The Automatic Customer, is in my opinion, the best book out their for all business owners when it comes to explaining how the subscription model is already used by hundreds of businesses, and how you can apply it to your own business too.

Click here to see it on Amazon.

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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