Google Adwords For Solicitors

Why Google Adwords Works For Solicitors

“Would you like more clients delivered to your website and for your telephone to ring more with absolutely no extra effort on your part?” Google adwords for solicitors is almost certainly your answer.

To discover more about how I can help you, and to be offered a free, no obligation Google Optimisation call with me, simply enter your details below:

Get More Clients From Your Google Ads Spend. Click here to receive your free guide:>>
Alternatively, call me on 0117 290 8555, email me or complete a Free Online Enquiry and my amazing PA will find a mutually convenient time for us to talk.

Whilst in the past people often used to find solicitors on their local High Street, the internet has changed everything.

You only have to ask your old Yellow Pages sales representative if that is true, or more pertinently look at the cheques you used to write for that publication but now no longer need to.

The people who used to use the Yellow Pages to find a solicitor now use Google instead.

This is great news for you, in that unlike the Yellow Pages with which it was nigh on impossible to prove any return on investment, with Google Adwords you can see each and every month exactly how much extra profit costs are generated by your marketing spend.

The equation for Google Adwords should look like this:

Profit Costs generated from Google Adwords Spend minus Adwords Spend = Minimum 3 x Return On Investment (frequently substantially more).

Why Google Adwords works for solicitors.

Google Adwords for solicitors

The reason that Google Adwords works so effectively for solicitors is that someone is delivered to your website at the exact moment that they are ready to choose a solicitor.

Unlike most other forms of marketing where your message reaches people who have no interest in purchasing your services, this form of marketing is pure ‘attraction marketing’. Newspaper advertisements, television advertisements or social media (don’t believe what you read about that, but that’s another story) have to work so much harder for you for two reasons:

  • You have to interrupt someone whose primary purpose is to read the paper, watch the television or follow their friend’s latest movements; and
  • Even if you do manage to make them read your advertisement, the majority of people seeing it will not need a solicitor at that moment in time.

Google Adwords, however, only presents your advertisements to people who have already shown that they are looking for a solicitor by typing words such as “conveyancing solicitor” or “shareholder agreement solicitor” into the Google search box.

If your advertisement is written well, and the people managing your Google Adwords spend understand the importance of writing exceedingly good advertisements, you will receive a click through to your website.

It is only at that point that you pay Google anything. Unlike traditional advertising where you pay whether or not anyone reads your advertisement, with Google Adwords you only pay if someone reads your advertisement AND clicks on it to land on your website.

This is a substantial difference and is the reason why Google is generating revenue of $16 billion or so per quarter. It is marketing that is extremely traceable and profitable because it works, which is why advertisers keep using it.

If you are not yet using Google Adwords to promote your legal services, or have tried in the past by managing the advertising campaign yourself, I am confident that I can make it work for you.

This story about one of my clients might interest you.

More Of This Solicitors Favourite Legal Work

This solicitor was generating absolutely no work from their website. They asked me to help, so I asked which type of work they would like to generate. They explained that they liked type A the most, but usually ended up doing type B because they could not get enough type A work. Within one month of working with me they were generating as much type A work as they could deal with. They were able to stop doing the type B work that they had never really enjoyed.

It is fair to say that they were very happy with the results.

Another Solicitors Website Marketing Success Story

This firm wanted to enter a new niche legal market. A new section of their website and a Google Adwords campaign and within three years this brand new department has 5 fee earners.

Discover How This Can Work For Your Firm

Whether you have tried Google Adwords before for your law firm and failed to make it work, or have not yet tried it, I am confident that I can help to make this a success for you.

Depending where you are now, you have two options:

1. Already Running An Adwords Campaign But Feel It Could Work Harder For You?

If this is where you are now, you are almost certainly right.

I have never looked at an Adwords campaign and been unable to find at least a dozen areas for improvement.

Let me show you how on a free Google Adwords Performance Review. We will have a live call together where I will review your campaign live for you and suggest improvements. You can then either implement them yourself, or ask for my help. Each will be fine.

Google Ads Management Services For Solicitors – Click Here To Download My Brochure:>>

2. New To Adwords Or Looking To Start Again After A Break?

Simply click the button below to download my free guide to Google Adwords for solicitors now (no cost or obligation).

Click Here to Download The Complete Guide To PPC For Law Firms:>>

Prefer To Talk?

Please call me on 0117 290 8555 or complete a Free Online Enquiry and I will be in touch.

 

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.