Family Law Marketing – How To Get Family Law Clients

Which are the best family law marketing tactics? How do you get family law clients consistently and convert them into family law instructions for a reasonable fee month after month?

If you are a family law solicitor, it can be difficult to consistently attract the high quality, good fee paying clients that you need to build a profitable family law practice.

First, you need to ensure that enough people discover your law firm over and above your competitors, whether that be online or offline.

If it is online, you need to ensure that once they find your website, they believe you are the right law firm to help them with their family law needs, to such an extent that they are prepared to hand over their contact details in exchange for a call from you to explain how you can help them.

Then, on that call, you have to convince them to take the next step with you.

All of these things are incredibly important when it comes to family law marketing, but they are all completely achievable when you follow my family law marketing system, already used by law firms across the UK to attract and convert more family law clients.

Can I share my family law marketing system with you too?

Who Am I?

Family Law MarketingI am Nick Jervis. For 14 years I was a solicitor in private practice both running a full caseload whilst also marketing my firm’s legal services (which included family law).

Since 2003 I have been running my own law firm marketing consultancy. My sole aim is to make all of my clients busier, more profitable and to allow them to have more fun in running their law firm or department.

My book, The Law Firm Growth Formula – How smart solicitors attract more of the right clients at the right price has been a best seller on Amazon, and outlines my complete system to marketing legal services.

Why This Family Law Marketing Guide Exists

Family Law Marketing GuideI have written this family law marketing guide for you to show you what works when it comes to generating new family law clients for one simple reason:

I am fed up with family solicitors coming to me AFTER they have spent all of their marketing budget on a marketing tactic that will simply never work for them.

There is so much bad advice given to solicitors about marketing their legal services that leads to wasted time, energy, and more importantly budget.

This is especially true when it comes to marketing family law services.

Family Law MarketingI know this from having spoken with hundreds of family law solicitors since I started my legal marketing consultancy since 2003.

Often, by the time a solicitor finds me they have wasted thousands of pounds on the wrong types of marketing, following advice from people who only know one way to market a business but sadly that way does not work when it comes to marketing family legal services.

I can promise you that there are good, ethical, cost effective ways for you to promote your family legal services and I want to share them with you.

I have created a free family law marketing guide so that you can see what does work when it comes to marketing family legal services, and equally importantly what doesn’t work, thereby ensuring that you do not waste your hard earned marketing budget.

What Is Included In This Free Family Law Marketing Guide?

In this free guide to attracting family law clients you will discover the following:

  1. The three most effective marketing tactics that ensure clients find you at the precise moment in time that they are looking for your family or divorce legal services (these might include legal PPC, SEO for solicitors, or they might not – you will need to download the guide to see :)).
  2. Why offering a ‘free initial consultation’ will only ever lead to running an unprofitable family law department.
  3. Where most solicitors get it wrong at the first client meeting.
  4. How to be seen as the expert so that you can command a good fee for your services.
  5. How to create your family law marketing plan.

Simply click the button below to instantly download your family law marketing guide now.

FREE BOOK: How To Get New Clients For Family Law. Click to download now:>>

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).