Law Firm Marketing Plan Sample/ Template / PDF

Law Firm Marketing Plan Template PDFNeed a sample marketing plan template for your law firm? Download this free law firm marketing plan sample template today which will show you precisely where to spend your time to produce the best results in terms of growing your law firm.

Sadly I know that so many solicitors spend an eternity discussing a law firm marketing plan but never reach the point at which they can put it into action. This is why I have prepared a sample law firm marketing plan template for you to adapt and use now.

I am is Nick Jervis and I have been marketing law firms since 1991, for the first few years whilst working as a practising solicitor and since 2003 as a full law firm marketing consultant.

What should be in your Law Firm Marketing Plan?

Nick Jervis' Law FIrm Marketing PlanYour law firm marketing plan should be short and sweet and reviewed and updated every month.

It does not need to be a huge, detailed marketing plan spanning 100’s of pages.


If it is, you will never open it or read it so it will be of no value to you.

What surprises most of my law firm owner clients is that the plan that I create for them is that they usually only contain three or four tactics.

What surprises them, even more, is when those three or four marketing tactics, when executed well, can grow them past £1 million in turnover, or if they are already there to £5 million and beyond.

It is never about ‘doing more’, but more about doing the few things well and consistently.

My Law Firm Marketing Plan template sets out the most effective forms of marketing legal services and how you should implement them.

Whether you need help with family law marketing, probate services marketing or business to business marketing, this law firm marketing plan will work for you. I know this, because it works for all legal services.

It covers all of the core marketing tactics that EVERY law firm should be using, from legal PPC to SEO for solicitors, email marketing to referrals.

It is the plan that I use for all of my legal marketing consultancy clients.

It is tried and tested, so if you are serious about having a law firm marketing plan that works, please click the button below to download it now:

Click Here to Download The Law Firm Marketing Plan Template Now:>>

Having spoken to Nick before my meeting with him I felt sure he’d come up with a good marketing plan, and I wasn’t disappointed.

As a solicitor he understood the challenges we face immediately and came up with two or three quick fixes that have already brought in additional fees.

His marketing plan was very clear, practical, and tailored to the needs of my firm.

Thanks to Nick’s advice I feel much more confident in the future and would heartily recommend his services.

Charles Fuchter – Stephens & Son LLP

Which are the most effective forms of law firm marketing?

For all of my clients I focus on what I like to call ‘easy life marketing’.

I want my clients to be found at the precise moment in time that their ideal prospects are looking for their services.

Not all marketing tactics are created equal. Some are far better and more effective than others. The Law Firm Marketing Plan template shows you which methods these are.

Your law firm marketing plan is never finished.

Just like a good law firm website, a good, effective law firm marketing plan is also never finished.

Whilst the overall strategy will remain consistent, elements beneath the strategy will need to be adjusted and actioned each month.

One other key point to consider with your law firm marketing plan is that it doesn’t have to be perfect. One of my regular sayings is “Perfection Kills Momentum”. You are far better off having an incomplete law firm marketing plan today than having a perfect one next year or never.

For any law firm marketing plan to be effective it needs to be:

  • Plain
  • Lean
  • Actionable
  • Now, meaning it needs to be in existence. Is yours?

Download Your Sample Law Firm Marketing Plan Template Today

With this in mind, I have created a Law Firm Marketing Plan Template that fulfills all of my criteria and also includes the following:

  • The most successful forms of marketing for law firms;
  • How to apply them to your legal practice;
  • The tools that you need to implement these law firm marketing tactics; and
  • The formula that I have used to grow all of my consultancy clients law firms.

Simply enter your details below to instantly receive your free Law Firm Marketing Plan Template.

Click Here to Download The Law Firm Marketing Plan Template Now:>>
This is an instant download sample marketing plan template for a law firm. It is not complicated because in my many years of marketing law firms I have realised that the only marketing plans that work are the shorter ones.

This marketing plan template is designed to inspire you to finally create a marketing plan for your law firm that you can use right now. The reality with any law firm marketing is that ‘perfection kills momentum’. If you try and create the perfect marketing plan for your law firm, you know what will happen, don’t you? It will never see the light of day. You will always be working on it, tweaking it, until that one day when it will be ready. Sadly, by then, your competitors will be a long way ahead of you. Download my sample law firm marketing plan and tailor it to suit your law firm right now.

Law Firm Marketing Plan Sample PDF

Nick has given me the impetus and confidence I need to create a proper law firm marketing plan and implement it.

Ian Hass – Ellis Hass Solicitors

I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.

His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.

Daireann Gibson, Gibson & Associates Solicitors

Would you like me to create your bespoke law firm marketing plan for you?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Case Study

Chris Carter

Positive: Quality, Responsiveness
“Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!”