What are the best forms of marketing for solicitors? How can solicitors set up marketing just the once but then have new clients delivered to them time and time again? I have been carrying out marketing for solicitors both from inside of a law firm when I was a practising solicitor, and now since 2003 running my law firm marketing consultancy for solicitors. Let me help you to show you what works and what does not.
The best forms of marketing for solicitors
Not all forms of marketing are created equal. Some marketing methods are far more successful for solicitors than others. Nothing frustrates me more than a solicitor who comes to me having just spent a small fortune on facebook advertising that would never produce new clients for them. Alternatively, they come to me having spent thousands of pounds on a legal website that will never turn a visitor into a client.
Some methods of marketing will be far more successful for a law firm than others.
Here are some of the best methods.
- The right Legal Website Design. When I say ‘right’, this part is so very important. It must be designed in such a way that it is easy for your clients to navigate, but also it must have enough of the right content and the essential ‘trust building elements’ required to make it bring new clients to you.
- A consistent email marketing newsletter. If you read that and think ‘too much like hard work, Nick’,
please believe me; it isn’t. When you follow my email marketing template for success, it is a relatively straightforward process. I can even do it for you, but that part is optional. I can show you exactly what to do and how to do it. - A proper, grown up, sensible referral system to generate more referrals from clients and your referral partners.
- PPC for law firms. Once you have a good legal website, send more people to it who are actively seeking your services right now. This is Google Adwords and ALL of my most successful clients use it. They do say that ‘success leaves clues’, so should you be using it too?
My background when it comes to providing marketing services for solicitors?
I have been in and around the legal profession since 1991. I was a solicitor working in private practice from 1991 until 2003 when I set up Samson Consulting. I knew there was a large gap in the market for someone who really understood what it was like to run a legal practice, whilst at the same time being able to successfully market the legal services on offer. It was the marketing of legal services that I always enjoyed far more than the delivery of the legal service; that is not to say that I was not good at that aspect of the job (I put many profits into the partnerships I worked with), but I knew my real flair was in sales and marketing.
Since establishing my marketing consultancy for solicitors in 2003, I have tried and tested every conceivable marketing method for solicitors. I know what works, what doesn’t and how to save you time, effort and money when it comes to marketing your legal services.
I understand what it is like to be inside a legal practice, to market one and to buy the services of one. I use my expertise to ensure that my clients are successful when it comes to running successful, profitable and growing law firms.
I know how to set up automated marketing systems that bring you new clients on a regular basis. Wouldn’t you prefer to have clients come to you rather than you having to chase them all of the time? I can show you how to do just this.
Find out more about the best marketing methods for solicitors.
To discover more about the best ways to bring new clients to your law firm each and every month, download my free book below. It goes into far more detail about what you need to do, how you need to do it and most importantly will save you from making costly mistakes when it comes to marketing your legal services.
I offer this free guide to you to make your life easier. There is no ‘hard selling’ in it, it contains useful information and I guarantee the reading time will be very profitable for you.
I also make you another offer inside the book. If you have any questions at all about the book or marketing your law firm, I explain how you can send them to me to answer for you completely free of charge. Please, let me help you. Download my book now and let’s crack on with growing your law firm. Click the button below:
Or if you would rather have a chat:
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.