Solicitors New To Google Adwords

If you are considering using Google Adwords, why should you?

Surely no one clicks on those advertisements, anyway, do they?

They do what you do and go past the first four advertisements and then click on the free results, don’t they?

I will bet you $16 billion that they don’t! Well, if I had it I would, but guess who does have that? Google Adwords. It is still the main way that Google makes its’ money and there is a very good reason for this: Google Adwords works.

It is the perfect form of marketing.

Whereas newspaper or television advertisements, or the dreaded social media, have to work hard to gain your attention, Adwords presents your message in front of someone who is actively seeking your services.

Someone needs a solicitor; they head to Google, type in their search term, for example “Conveyancing Solicitor Reading” and your advertisement pops up in front of them.

If they like what you say on your website, they get in touch with you and you do the rest.

You now have a new client.

Only people actively seeking your services will see your advertisement. You only pay if someone sees your advertisement and then actually clicks on it and is taken to your website. It is for this reason that it is the perfect form of marketing because you only pay for results.

Discover more

Hopefully you can see why Google Adwords works so well for solicitors, but to see it in action and to understand it better, please click the button below to download my free guide:

Click Here to Download The Complete Guide To PPC For Law Firms:>>

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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