Solicitors New To Google Adwords

If you are considering using Google Adwords, why should you?

Surely no one clicks on those advertisements, anyway, do they?

They do what you do and go past the first four advertisements and then click on the free results, don’t they?

I will bet you $16 billion that they don’t! Well, if I had it I would, but guess who does have that? Google Adwords. It is still the main way that Google makes its’ money and there is a very good reason for this: Google Adwords works.

It is the perfect form of marketing.

Whereas newspaper or television advertisements, or the dreaded social media, have to work hard to gain your attention, Adwords presents your message in front of someone who is actively seeking your services.

Someone needs a solicitor; they head to Google, type in their search term, for example “Conveyancing Solicitor Reading” and your advertisement pops up in front of them.

If they like what you say on your website, they get in touch with you and you do the rest.

You now have a new client.

Only people actively seeking your services will see your advertisement. You only pay if someone sees your advertisement and then actually clicks on it and is taken to your website. It is for this reason that it is the perfect form of marketing because you only pay for results.

Discover more

Hopefully you can see why Google Adwords works so well for solicitors, but to see it in action and to understand it better, please click the button below to download my free guide:

Click Here to Download The Complete Guide To PPC For Law Firms:>>

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.