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SEO For Solicitors | Search Engine Optimisation For Solicitors

Search Engine Optimisation Explained

SEO for Solicitors

Are you winning new client instructions from your website every single month, month after month? The right SEO for solicitors will ensure that this happens consistently for you.

Many solicitors spend thousands of pounds preparing a perfectly adequate functional website, and then miss the most important part – marketing their firm’s legal website to ensure that they receive as many website leads as they can handle by appearing closer to the top of the search engines.

SEO For Solicitors

Nick Jervis, Solicitor (non-practising)

I have worked with enough solicitors since forming my consultancy for solicitors in 2003 to know that sometimes they find it hard to believe that a website can bring in new business to their practice. However, when they realise that their website soon becomes responsible for often more than 50% of their new instructions they are converted for life.

Their quest then becomes to master SEO for solicitors so that they consistently beat their previous best month of new instructions from their website.

How can they do this? Let’s look more into what SEO for solicitors actually entails.

SEO for solicitors – the basics

In short, SEO for solicitors is about doing all that you can to show Google what services you provide so that when someone searches for them you appear at the top of the search results or as close to the top as possible.

How you do this involves some great content on your website, some good imagery and a little bit of behind the scenes jiggery pokery.

Is SEO for solicitors incredibly complicated?

Not really.

Does it take a little bit of knowledge, a fair bit of time and some persistent effort?

Absolutely.

It does take you some time, but it is so incredibly worthwhile. Why?

  1. If you get it right, you get more visitors to your website not just once, but every month thereafter. If by going through this SEO process for just one page on your website it delivers three new clients each month to you, that could be worth around £3,000 per month in fees or £36,000 per annum. I believe it is worth the time, but of course it does require the right SEO skills and consistent application. I always say to my clients that if they want to beat their competition, they simply have to do slightly more than their competition will do too market their legal services. SEO requires you to be consistent if you want to beat your competition.
  2. Once you understand the basics of SEO for solicitors, you can outsource a lot of the taks for the remainder of the pages on your website to an outsourced SEO service provider or to your own support team.

Does SEO for solicitors work?

“When I started working with this firm they were generating next to no leads from their website. Three years later that number has changed to over 100 leads per month. That is 100 new client enquiries a month that they were missing out on before they started taking the action I am sharing with you below.”

Another firm had been spending a considerable sum of money with a specialist legal website marketing company and had achieved incredibly poor results. They asked for a one hour telephone consultation with me and this is what they had to say afterwards:

“Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors.”

Denis Stevenson, Managing Director, Rowlinsons Solicitors Cheshire

Your SEO for Solicitors checklist

There is so much hyperbol on the internet surrounding search engine marketing services and SEO. If you want to engage a professional company you will have to spend a minimum of £2,000 a month and quite possibly you will see no results. However, I have achieved great results on a nominal budget, and I am happy to share how I have done this with you; are you interested?

Here is a summary of each of the steps that you need to undertake if you would like to be featured near the top of the Search results for search terms that could be very valuable for you (for example “Conveyancing Solicitors Bristol”).

Beneath the summary you will find a more detailed explanation of the steps required to rank a solicitors website well in the search engines.

How Your Website Is Structured Is A Core Part Of The SEO For Solicitors Process

Google likes things to be easy and structured. I suppose this makes complete sense when it crawls billions of pages every day. Therefore, the easier you make it for Google’s spider bots to crawl their way around your website, the greater the chance you have of Google rewarding you with some extra free visitors.

So, what does a well structured website look like? How do you present it?

First, let me start by showing you a bad structure which wastes huge opportunities and one that I see time and time again on solicitors’ websites.

Here is an example:

www.smithersjones.co.uk/our-services/conveyancing
www.smithersjones.co.uk/our-services/injury
www.smithersjones.co.uk/our-services/employment

What is wrong with these pages as an example of bad website structure?

A couple of things:

  1. What you name your page matters. Google expects to see keywords related to your services in your website URL’s which then makes it easier for Google to work out the keywords you are targeting and send more visitors to your website. Therefore, “Our Services” is a complete waste of high quality SEO retail space, as is Conveyancing, which would be better as shown below.
  2. Each legal service should be in it’s own folder to provide it with the best chance of piquing Google’s insterests. They should not be in one big, lumped together folder as they are here.

This is how Smithers Jones might restructure their website:

www.smithersjones.co.uk/conveyancing-solicitors-reading
www.smithersjones.co.uk/conveyancing-solicitors-reading/solicitors-for-buying-house
www.smithersjones.co.uk/conveyancing-solicitors-reading/solicitors-for-selling-house
www.smithersjones.co.uk/conveyancing-solicitors-reading/leasehold-solicitors

Each main area of law would have it’s own page on the main website URL, but then all sub pages of that service would be listed beneath that main page.

Getting your website structure right from the start is an important part of the SEO process for solicitors.

Once you have your site structure right for SEO purposes, it is now time to look at your Meta Tags, which are direct indicators to Google about the content on the page.

Include your keyword in your title tag – right at the beginning.

The next few items deal with meta tags.

These are special messages direct to Google explaining exactly what your page is all about.

They are a vital part of the SEO for solicitors process.

If you don’t get these right, you might as well not bother with anything else.

Which is why it always amazes me when I am reviewing a solicitor’s website and I discover that all of the title tags and description tags are the same on every single page of the website.

This is akin to having a shop and only displaying one item in the shop, despite stocking thousands of them.

To quickly check whether you are making this mistake, go to one of the pages on your website, right click on your mouse over any of the words on the page (not images) then select “view source” and you will see the code behind that page.

Press ‘Ctl F’ to bring up the search function, then enter the word ‘Title’ and click until you see title tag which looks like this image below when you do this search on my website:

SEO For Solicitors Title Tags

Why is the Title Tag so important? Two reasons:

  1. It tells Google what the page is all about. This is where you MUST put the keyword that you are targeting. Failure to do so will dramatically reduce the impact of your page. For example, you can see that the primary keyword/phrase that I am targeting on this page is SEO For Solicitors Explained. The explained is extra. The primary keyword is SEO For Solicitors because I know that this is a good search term. If you found this page through searching for that search term then it looks like what I am suggesting that you do on this page for your own website is working, doesn’t it?
  2. It is what people searching on Google will see in the search results when your SEO marketing starts to work. Take a look at the image below and you will see what my title tag for this page looks like when it is presented in the Google search results for “SEO for Solicitors”.

SEO For Solicitors Legal Marketing

You can see how this dual importance of your title tag, appearing on your page to tell Google what that page is all about and also appearing in the search results makes it so very important that you give it some thought.

Having the same title tag on every page of your website is a dreadful waste of SEO space.

One more thing on the title tag, bearing in mind my comment about it often being the same on each page. The same title tag is usually always the law firm’s name. The only place that the title tag should be your law firm name is on the home page and the contact page. Those are ultimately the only two pages that you want your clients and prospects to find when they go in search of your law firm. To put them on any other pages is a waste of your prime SEO real estate.

You must give careful consideration to your SEO title tag. Have you been doing so until now?

If not, one of the best things that you can do is to go and look at and then rewrite your title tag and the description tags on your website.

With that in mind, let’s look at the description tag and discuss why that has such an important part to play in your SEO marketing too.

To download this guide as a PDF with a checklist and details of the vital (and free) SEO resources you must use to instantly assess your title and description tags plus check your positions in the Google search results, simply click the button below now:

SEO For Solicitors – Click To Download Now:>>

Your Description Meta Tag

If your title tag is as important as a leading line of an advertisement, which it is because that is what it is, your Description tag in SEO terms is your call to action.

Why is it a call to action?

Because if you do your job well and get into the top 10 of the Google search results, it is your description tag that is displayed in the search results and that will make people decide whether to click through to your website or not.

SEO For Solicitors Description Tags

I have highlighted in yellow my description title tag so that you can see it easily.

After the title tag, which just confirms the main keywords you are targeting, it is the description tag which really determines whether anyone will click through to your website or not.

Notice some important things about my description tag:

  1. I use leading capitals. I do this because I have tested this extensively inside Google Ads. I have split tested advertisements with the same words but one with leading capitals and one without and the leading capitals, in 99% of these tests, leads to more people clicking on them. Read more about Google Ads For Solicitors:>>
  2. I ask a question. Questions increase click throughs.
  3. I include the keywords that I am targeting again here (this is vital). They must be in the Title SEO tag AND the Description SEO tag.

For your title tags, you might include some or all of these items to encourage people to click through to your website:

The Content On The Page

There are several important factors to consider when talking about the content on your page:

Let’s look at each of these in a little more detail. Ultimately, it is the content that gets you to the top of Google, so it is worth spending time on it and getting it right.

Volume Of Words On The Page To Please Google For SEO Purposes

I recently checked my best performing website pages for the purposes of this article and then counted up the words on each page (well I actually used Microsoft to help me) and they were each between 1,200 to 4,000 words.

None of my pages with lower levels of content were generating many visitors. Whilst it used to be the case that 400 words on a page was enough to please Google and let it send floods of traffic to you, this is clearly no longer the case.

Now, I appreciate you might think that that is a substantial volume of content, which it is, but don’t let it stop you.

As a solicitor, partner of law firm owner, you should not be writing these words. Your hourly rate will be anything from £150 to £500, so why would you write the content when you can pay a copywriter anything from £20 to £50 per hour to write it for you?

Quite simply, you shouldn’t.

Please also remember that if you get this right and get to the top of Google (or close to it), potential clients will find your website every month from that moment forwards. If the content on your website does it job, some of those potential clients will call you or ask you to call them, and if you do your job well on the telephone and have my essential “Meaningful Conversation” with them, they will instruct you. Even if you only obtained one client a month that would be worth anything from a few hundred pounds to many thousands of pounds to you.

That is worth a small investment on a legal copywriter is it not?

Volume Of Words On The Page To Convince Your Potential Clients Of Your Expertise

If you had any of these thoughts when reading that your best website pages need between 1,200 too 4,000 words on them:

I can assure you that you are wrong on both counts.

The first one always brings a rye smile to my face when I hear a solicitor say this when I explain that they need more content on their website. They have always held the view that there should only be one or two paragraphs and then the prospect should call them for more information.

This is flawed thinking, so if it has been yours until now I am pleased to correct that for you.

Think about the process your potential client is going through, choosing a solicitor for a legal matter. This is something that they only have to do a few times in their life, often costs a lot and deals with a matter that is important to them.

It is an informed decision, so they are going to give it a lot of thought. One or two paragraphs will never be enough content to make them believe that you are the best solicitor for the job and to hand over their contact details to you.

Enough words please Google and encourage it to list you in the top 10 of the search results, but equally as importantly when Google does list you and your prospects click through to your website, they then believe that you really are an expert in this field and are much more inclined to give you their contact details.

That is a SEO ‘Win, Win’.

Including Your Keywords In The Content

You must include the keywords that you are targeting in your content (and variations of them) as frequently as it is sensible to do so without making your page appear and read as ‘spammy’.

In my case I aim for my main keyword to appear three to five times on the page, but then again in different ways too.

For example, if the main keyword was “marketing for solicitors”, I would also include variations such as:

Don’t lose sight of the readability of your page of content when optimising it. The primary purpose of any page of content is to persaude a potential client that you are a specialist in this area of law. Always keep site of that.

Add Images To The Page

Once you have optimised the content on the page for the keywords that you are targeting, you can improve the page in two ways by adding some images.

Adding images not only improves the visual appearance of the page, but in search engine marketing terms it also allows you to add your keywords as image tags.

It is best to show you the code behind the page so that you can see what I mean here.

Below is an image of the code that makes the image at the head of this article (SEO For Solicitors) appear:

//www.samsonconsulting.co.uk/wp-content/uploads/2019/05/seo-for-solicitors-image-tags.jpg

These are the key points:

Not An SEO Bit, But The Most Important Bit!

What is the primary purpose of taking all of this action?

It is, ultimately, to win new clients is it not?

Therefore, at the end of the page, do not forget the most important part, which is to spell out what the reader of the page must do next to progress their relationship with you.

Many solicitors make the fatal mistake of missing this part. They simply end their page of content expecting the client to head off to the contact page if they want to get in touch, or to scroll right back up to the top of the page to find the telephone number.

However, your prospects won’t do this. If you don’t make it easy for them, most will hit the back button, rendering all of your brilliant work to this point completely useless.

Finish every page with a call to action explaining exactly what your prospect needs to do next to discover more about how you can help them.

Your call to action MUST include each of the following (not just some of them):

Include Links To Your New Page.

Once your page is completed, include links to it from other relevant pages. These internal links are another way of telling the search engines what your page is all about. For example, I would link to this page through the keywords, “SEO For Solicitors” which tells the search engines that these are the keywords I am targeting.

You should change the keywords linking to the page so as not to appear too spammy, so use some of the other keywords you are targeting rather than the same one every time.

Finally, Tell The World About It!

If you follow all of the steps above, you will have created a very valuable piece of content, not just for your own SEO purposes, but for the world at large.

You cannot fail to have done so. Therefore, now that you have created this very valuable resource, you absolutely must tell the world about it, otherwise you are missing the opportunity for it to deliver new clients to you, which, after all, is the purpose of it.

Once it is finished, post links back to your new page on all of your social media channels including twitter, LinkedIn and facebook.

These links do two things for you:

  1. They tell your audience that you have a new page of content for them to view; and
  2. They let the search engines know that you have a new page (or improved page) to view.

That is it! You have done it!

If you would like all of this in one PDF guide with a Checklist to ensure that you do not miss anything, plus a list of the resources that I recommend you need to really master your Search Engine Marketing, simply download my guide below.

SEO For Solicitors Guide

My free “SEO for Solicitors” guideshares the methods I have used to get to the top of Google myself, and the method I have used for my clients. So if you want to get your law firm website to the top of Google, enter your details below and I will immediately send it to you:

To receive my detailed PDF Guide to SEO For Solicitors, simply click the button below, enter your details and it will instantly be emailed to you.

SEO For Solicitors – Click To Download Now:>>

Prefer to discus SEO for solicitors?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation.

        

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What My
Clients Say

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of
the time, as are my referrals!”

Solicitor.

Solicitor.

“Nick showed me how to get 50% more clicks at the same time as saving money every month using Google Adwords. That’s what I call a result – well done Nick!”

Ready To Take Action And See Results Now?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Sarah Young, Partner, Ridley & Hall Solicitors

“I have been working with Nick Jervis for well over a year now. I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.
I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.”

Ready To Take Action And See Results Now?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Imran Ali

“I went to see Nick in 2012 when I need to drastically change my publicity strategy generally and my website. He gave me a great deal of very wise advice and as a result my turnover has increased considerably. My website was also revamped and this is now regularly at the top of the Google Adwords site resulting in far more enquiries in a week than I previously had in a month! I cannot thank Nick enough for this and will thoroughly recommend his firm to anyone who enquires.”

Ready To Take Action And See Results Now?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Martin Smith, Martin T Smith Solicitor

Having spoken to Nick before my meeting with him I felt sure he’d come up with a good marketing plan, and I wasn’t disappointed.

As a solicitor he understood the challenges we face immediately, and came up with two or three quick fixes that have already brought in additional fees.

His plan was very clear, practical, and tailored to the needs of my firm.

Thanks to Nick’s advice I feel much more confident in the future and would heartily recommend his services.

Ready To Take Action And See Results Now?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Charles Fuchter – Stephens & Son LLP

“It is good to have a professional relationship with someone who understands the legal profession and has the experience to know what marketing works.

We have spent a lot of money previously coming to the same conclusions and if we had worked with Nick sooner no doubt it would have saved a lot of time and money.

Nick is knowledgeable and enthusiastic and is able to provide sound advice in the specialist field of solicitors marketing.”

Ready To Take Action And See Results Now?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Simon Jenkins – Curtis Legal Ltd

“I think Nick’s service and focus on the solicitor market is excellent. He clearly “gets it” as regards promotion of legal practice in the current age.”

Ready To Take Action And See Results Now?

Please call 01275 855525 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

David Gordon – DG Law

I have now worked with Nick Jervis for a little while and find his no nonsense approach and expertise particularly helpful, a breath of fresh air in an industry populated to a large extent by ‘marketing consultants’ who are really only interested in feathering their own nest!

Q1: What were your perceptions or concerns before you joined Marketing4Solicitors?
I was reticent having been contacted by many ‘legal marketers’ over the last 15 years

Q2: How has that perception changed?
considerably – Nick provides no nonsense solutions

Q3: What is the biggest benefit of Marketing4Solicitors so far?
Resources – it has given me the impetus and confidence I need to create a proper marketing plan and implement it

 

Ian Hass, Ellis Hass Solicitors

I used Nick Jervis’ Pastor Advertising Formula and generated 2,500 queries within one week of two newspaper ads!

Paul Doran – Doran Law Solicitors

Nick Jervis at Samson Consulting a non practicing solicitor has a straight forward and pragmatic approach to marketing which is fresh and easily absorbed. Again if you don’t sign up for his free marketing guide it’s your loss.

Paul Hajek, Clutton Cox Solicitors

Nick Jervis was recommended to me from a well respected colleague who had also received advice and assistance in relation to the development of her practice. Her words to me were something like; “Use Nick he will get you results.”

As a new practice specialising in an extremely competitive area of the law I was eager to give ourselves the very best chance of growing the business. It seemed to me that as Nick was a former solicitor who had years of practising experience he would already know the marketplace.

Unlike other marketeers, he would also have a real appreciation of what my job entails on a day-to-day basis giving him a very good head start. Nick’s initial “health check” was certainly a worthwhile exercise.

In the first instance I found Nick very personable and easy to get along with. After asking me a series of questions about our practice he produced suggestions in relation to how we should go about growing the business.

What I liked about Nick’s approach was that he came up with a number of practical suggestions that we could start working on straight away and these did not necessarily involve any expense. He kept things simple and did not overload me with too many ideas and unrealistic targets.

I have no hesitation in recommending Nick Jervis and his company enthusiastically and wholeheartedly (my only reservation is that if too many other people get to know about him it may make life more difficult for us!).

Chris Carter, Carter & Carter Solicitors

Before the meeting I thought the fee was too expensive but was persuaded to go ahead by the no quibble money back guarantee. In my book that shows someone who has confidence in his own service. And I was not disappointed! Within 15 minutes of meeting Nick I realized his fee was real value for money. He opened my eyes to the steps I could take that would make a difference. If you want to spend a day at the end of which you’ll have an action plan with the tools and precedents to kick start you into activity, then Nick is the man for you. If you want to spend a day achieving nothing then he’s not!

Elizabeth Kingsley-Smith – Kingsley Smith Solicitors

The decision to involve an “outsider” in the running of our firm was a big step for us to take. The thought of giving someone the opportunity to potentially criticise your efforts is never easy. We are however delighted to say that working with Nick has been refreshing and enlightening.

His knowledge and understanding of the nuances of a legal firm has enabled us to work in partnership to improve the marketing of our practice to both new and existing clients alike. Many of his ideas have been simple and relatively inexpensive to incorporate.

We have no doubt that our partnership with Nick has improved the profile of our firm.

Pearson Rowe Solicitors

We were unsure of the benefits that might accrue from the Hidden Profits Discovery Day and concerned that the day would peter out. We were also suspicious that we might find that we would not be able to take advantage of what might be on offer. However, the day was pretty much full-on and we had all of our preconceptions overturned.

The three biggest benefits of the Hidden Profits Discovery Day were that:

We are now putting more concentrated effort into marketing

We are producing much improved decision-making on our marketing ideas

Our business plan has more focussed marketing objectives than previously

It is a worthwhile investment if you are serious about improving the marketing of your business.

We particularly liked Nick’s honest and open approach to the whole subject and the fact that he is prepared to ‘tell it like it is’. Nick’s experience with this area of the law was invaluable and saved a lot of time. He provides a refreshing way to look at marketing and a practical way of doing things better.

Our investment has already been repaid and we fully expect to cover the cost many times over.

Bakers Solicitors

Tim Bishop

When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn’t think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves.

In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick’s advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77.

So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That’s what I call a result – well done Nick!

Tim Bishop, Bonallack And Bishop Solicitors

1. What made you decide to attend a Steady Stream Of New Clients Meeting?

I was suitably impressed with the various emails that I received giving Solicitors marketing advice. In addition once i became a member of Marketing4Solicitors i found a wealth of marketing information from someone with enough experience to know what works and what does not work when marketing a Solicitors Practice.

2. Are you glad you attended? If yes, please explain why.

I am delighted I attended the meeting. I found the advice both relevant and practical in relation to my goals for the business.

3. Any other comments?

I am delighted with the expert guidance and advice which Nick has provided ranging from advice on the proper format of print advertising, cross selling of services to the many other services he provides. His enthusiasm for marketing is infectious and his ideas and advice are well thought out and relevant. I have no doubt that his advice and guidance will prove beneficial to my business going forward.

Patrick O’Hare – Paschal O’Hare Solicitors

Nick has a wealth of practical experience in helping solicitors to generate the kind of business they seek.

In the increasingly competitive post-ABS world, marketing is becoming a vital issue not just for growth but the very survival of many law firms.

Nick is a really cost-effective resource to help guide law firms through the coming business environment.

Martin Wyatt

Up to 2009, our marketing strategy amounted to little more than a brass plaque and an advert in Yellow Pages. Whilst this had been perfectly adequate in the 1990s and before, we were beginning to notice that it was no longer paying dividends. Our fee income was starting to dwindle. We contacted a friend of ours who had already used Marketing4solicitors, and were introduced to Nick Jervis. For the next three years we received invaluable advice from Nick. We totally revamped our website and started a Google Pay Per Click campaign. We revised our office and reception area and joined networking groups. We started a regular campaign of e-flyering our clients, and built up a substantial database. We contributed articles to magazines all over the internet, began an active blog page, got onto Facebook and Twitter, and improved our customer capture procedures. Within a few months our fee income had begun to rise sharply, and we began to see a substantial increase in new enquiries. After a few years we merged with a larger firm, but there is no doubt that we would have been of little interest had we tried to continue without the benefit of Nick’s advice.

Consultancy Client – Anyonymous

1. What made you decide to attend a Steady Stream Of New Clients Meeting?

Always happy to find out if someone else has a fresh view on the age-old problems of proffessional firm management.

2. Are you glad you attended? If yes, please explain why.

Yes, good meeting, firmly grounded in ‘do-able’ actions rather than the creation of some grand – and unfeasible – masterplan.

3. Any other comments?

Very worthwhile meeting. Nick was enthusiastic, fast paced and set-out a clear series of steps to be taken and a sensible plan to achieve them. Nick is refreshingly free of management-speak, invigorating and reassuringly demanding.

David Edwards, Managing Partner, Burt Brill & Cardens

Nick Jervis’s Golden Rules of Marketing4Solicitors Webinar is interesting, entertaining and motivational. It has spurred me to action, and I’m excited about putting it into practice.

Andrew Park – APP Wine Law

Before I joined Marketing4Solicitors I thought it would be really expensive and that I would be tied into something long term, oh and that it would be geared towards the big firms.

It is a very reasonable cost for what is offered and provided, plus the help has been very much tailored towards the set up that I have here, ie one man and his old english sheepdog.

The three biggest benefits are that:

The real impression that someone was on board to provide me with a much needed ‘outside looking in’ perspective on what I was doing and how to change that for the better

the precedents, which I can adapt if needed

the knowledge of how to maximise internet potential eg writing articles, add pages of information.

I would tell any solicitor considering joining to join without hesitation! I fully expect to make a return on investment although I have no idea as to how much at this time.

David Madams Solicitors

I have over the years dealt with many people who profess to understand how to market legal services without really understanding how the profession works. I found it very refreshing not only being a solicitor and knowing how a legal practice operates but also you have a very sound grasp of the various marketing strategies which work within our profession. You came very highly recommended by, a friend of mine, Tim Bishop who to put it bluntly does not suffer fools and he speaks very highly of you. It was as a result of that that I contacted you and I have been similarly impressed by firstly the wealth of information which is on your Marketing4Solicitors website and the numerous downloads which will provide me with invaluable tools to market my practice.

Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors.

Denis Stevenson – Rowlinsons Solicitors

Dear Nick,

Before I joined Marketing4Solicitors I had concerns because of people I have hired in the past (at some expense) for marketing advice whose advice and material I found ineffective. I was also concerned that by subscribing there would then be pressure to purchase other services and material and without spending additional money the M4S membership would not be that useful.

I honestly think joining M4S has been the best thing I’ve done in terms of investment in marketing. I find all of your material very thought provoking. You provide us with templates and very specific tips but in addition if someone fully absorbs what you have to say then it changes the way we think about our practice specifically and marketing generally. I found your recommendation of Michael Gerber, whose books I’ve since read, particularly instructive and any solicitor (or any business person) would gain a lot from his books about how to organise a business.

The biggest benefits of membership of Marketing4Solicitors are:

The information provided is very focused and very well explained – its practical and can be put into practice by any solicitor immediately;

The interaction between you and your members is very good and I like the way I can contact you with questions;

I find that your regular blogs and updates keep me motivated; and

What you present us with gives us all we need to put together a complete marketing strategy, rather than just get a couple of techniques for increasing business.

It is impossible to quantify the likely return on investment because I don’t think there’s any limit to the extra income which can be produced from a strategy inspired by your recommendations. I’ll be disappointed not to have doubled my turnover in the next twelve months.

Especially with your recommendations on writing (client guides, articles, blogs etc) there’s no limit to the depth of what you can do to market and improve your practice. It’s something that will grow organically (and at little expense) over time. I particularly like the way that your strategies are not based on ‘selling’ as such but by lead generation and ‘serving’ prospective and current clients.

Regards, Simon

Simon Newman

N A Commercial Solicitors

I find the M4S, materials and toolkits very practical and useful and a month after signing up I have made significant progress: written up some case studies, requested some new testimonials and drafted the core of what will be my new website. I am now contacting web designers armed with the confidence that I know what I want to achieve and what functions the site will need. This is a break through, as I have for the past 2 years planned and researched sporadically but always got stuck before getting anything done. Many thanks.

Marie Huntley, Huntley Legal

Your Marketing4Solicitors has been very helpful and informative and I would certainly recommend it to other solicitors.

Helen Rowett

My chosen field of Personal Injury, has for many years been fiercely competitive, against a backdrop of intense Defendant lobbying, bringing downward pressure on costs. Changes in the regulatory framework herald further pressures on time, and the advent of Alternative Business Structures is an unknown quantity, but will surely bring the risk of Big Business with its big budgets and slick advertising, to a place near me, trying to sweep up my potential clients. I have been in business 38 years and the challenges are greater than ever, but as I could not even sell a refrigerator to an Eskimo, even if I had the time, I decided help was needed.

On approaching Samson Consulting, I was struck by Nick’s energy in presenting his ideas in a readable, matter-of-fact format, in which he displays on one hand, an uncanny knack of fingering the obvious (to a 5 year old, but not to a practising Solicitor) marketing opportunities that are there for the asking, but at the same time displaying a depth of proven experience and originality of approach in real-world or Internet marketing, with an enthusiasm that is both infectious and confidence-inspiring in these most challenging times.

Rob Ashton, Personal Injury Litigation Consultant

Thanks, Nick, for constantly reminding us to send emailing to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.

A Satisfied Marketing4Solicitors Member

My concerns before joing M4S was that it was a ‘con’ at worst or at best a waste of money.

The impression was due in part to hearing of you on LinkedIn, and I am just suspicious of any business advertised on there (but that is just irrational prejudice on my part). My view has changed due to the following-

  1. The free information you gave was very detailed;
  2. Your regular emails kept your company in my mind;
  3. Since joining your site the information was been good and well structured; and
  4. Your marketing critique of my website today was brilliant, better than I could hope for.

I have already told other solicitors about M4S and I am sure I will more than recover my investment in the service.

Udu Emmanuel Edada, Emmanuel & Co Solicitors

Nick, I have already provided you with a testimonial about your excellent Marketing4Solicitors service, but I had to write to you again to say that I really appreciate the time you have taken to provide your “marketing critique” to make very important amendments to our marketing letter. We have already had an excellent response to our offering.

Denis Stevenson, Rowlinsons Solicitors

Not only is Nick Jervis a marketing expert, but as a former practising solicitor, he is someone who understands how solicitors work and through Marketing4Solicitors offers practical marketing advice that the average solicitor has a realistic chance of implementing. He has played a significant part in setting our firm on the path to creating and implementing a successful marketing strategy.

Jerome Dodge, Blanchards Bailey Solicitors

My name is Roger and I am a happy member of Marketing4Solicitors from Samson Consulting.

We are creating/designing a new Website for our business at the minute. I needed sound advice concerning the layout and general appeal of our design and content, and I wanted these tips from someone who walked the talk.

Anyhow, I asked Mr. Jervis for a telephone conversation to give me some tips (Marketing4Solicitors members are entitled to a one on one with Nick).

I didn’t get the phone call, I got something better. I sent our draft new website link by mail to him and he assessed our draft website with the benefit of Youtube (so I got the visual aspect of his advice and could hear his advice ). It was crystal with great advice.

It’s great to be surprised and I was surprised with this service.

Thank you.

Roger Cleary, Cleary & Co. Solicitors

Why join Marketing4Solicitors?

1. Nick’s enthusiasm and never-give-up attitude is infectious and crucial to us as we are often tempted to ‘give up’ or at least be lazy in relation to marketing.

2. The precedents provided and the structured approach to his teaching so that gradually you come to see how everything in his scheme fits together logically.

3. The fact that through our own testing over time and becoming aware of other “expert” opinions on issues in the marketing world, we have not had any cause to doubt that Nick truly is an expert in relation to the marketing of solicitors’ firms.

Peter Brash, Grigor & Young, Elgin

Marketing4Solicitors seemed a good system worth a go. I am satisfied that although (I am) not a solicitor can adapt principles with ease.

An efficient well run service with lots of good practical tips to enhance your marketing.

Supporting SME Leaders

Great value for money.

Jemma Lloyd Solicitor Direct

I knew that marketing would become extremely important for solicitor firms and the old mentality of “the work will come to you” would be long gone, however I did not know where to start with my marketing plan.

So I joined Marketing4Solicitors and found the marketing templates and documents are very detailed and make you think about what you will be doing, which makes a huge difference.

The benefits for me are a better understanding of marketing solicitor firms, the importance of keeping in touch with your current client database and if you put the effort into marketing you do see the rewards!

I think the service is excellent!

Manoj – Athi Law LLP

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors

I visited Nick because I wanted to know how and which resources to apply to an effective marketing strategy appropriate to my practice.

Nick was very focussed, asked very astute questions and knew what I needed I felt. This was crystallised in the excellent report he generated and I now am confident in my planned approach to marketing.

The meeting was well worth the trip to Bristol from London! Nick really took on board my concerns in this area and I felt he was very caring, enthusiastic and confident about the track I should be on marketing-wise. As a result I now have a plan I am confident about which means I will not waste time or money on an inappropriate strategy so it has abeen a very valuable exercise for my practice: Bravo!

Michael Crilly, Bulldog Law

I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.

His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.

Daireann Gibson, Gibson & Associates Solicitors

I have been enjoying learning from your insights over the past while since joining Marketing4Solicitors. I have been impressed by your service and wanted to thank you for all of your help to date.

Duncan McFadzean

The m4s subscription service was worth much more than the price I paid. There is a lot of information on the internet about marketing but a lot of the methods are incredibly expensive. Nick’s ideas are superior for one main reason, they are done from a business perspective, everything is done with a return on investment in mind and none of the methods are financial black holes.

I would recommend this service to anyone looking to grow their business.

Mr R McKenzie

Clever and intelligent without any nonsense.

A very helpful and enlightening service.

Donald Maloney

Unlike other marketing services the emphasis seems not to be all based on ‘finding hidden profit in existing clients’ (which doesn’t help me as a new firm with few clients) but rather an all encompassing strategy to increase client base and thereafter profit.

Nick certainly appears to know his stuff and he is willing to share the lurve.

Anvil Legal

I have worked with Nick for over a year. As well as being a thoroughly nice person to deal with he is also full of good ideas that work – and which can be implemented without costing the earth.

David Edwards. Burt, Brill & Cardens

I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.

His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.

Daireann Gibson, Gibson & Associates

I have been using Adwords for sometime without any meaningful results. However, as soon as Nick took over the management for me, we started generating a lot of new client instructions.

Ian Hass, Ellis Hass Solicitors

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