If you are using Google Ads, you know that conversions are a useful metric, but they don’t tell you the whole story do they? Which of the conversions produce fee paying clients is what you really need to know, so you know which keywords are worth keeping. Now, with Samson Lead Flow, you can know this.
How It Has Been With Google Ads Until Now
Until now, you could only see which keywords generated an enquiry with a phone call or a completed enquiry form, tracked by Google Ads Conversions.
However, at that point, you lost track of the lead generated.
Whilst it is good to know which keywords lead to completed enquiry forms, live chats or telephone calls, wouldn’t it be better still to know which keywords lead to completed enquiry forms, live chats or telephone calls, but also then which of those enquiries turned into new client file openings.
Then you can see the whole picture from keyword clicked, website reached, enquiry made, client name attached to the keyword in question and then that client turning into a fee paying client, and even how much that client paid your firm.
With Samson Lead Flow, you can now know all of this.
Introducing Samson Lead Flow
With Samson Lead Flow, all inbound phone calls are recorded and turned into a live client entry in your online portal. All form completions, live chats and Whatsapps if you have them, are also added to this portal.
The name of the prospect is added to your live lead online database inside Samson Lead Flow, including their name, email address, telephone number, recording of their enquiry along with the keyword which led to them getting in touch with you.
Now the next part is the most powerful part.
You login to Samson Lead Flow and update each of the enquiries you receive which lead to a good enquiry, in other words, someone you want to convert as a fee paying client, and mark the lead as “Quotable”.
Over a period as short as a few weeks, you are able to see which keywords drive your higher quality enquiries so that you can then ensure that you max out on those keywords to drive more high quality leads.
Equally as importantly, we also see which keywords never produce quality enquiries, allowing us to remove them from your campaign.
It is a game changer in terms of allowing us to make your Google Ads campaign produce more fee paying clients for you.
You Can Now Access Samson Lead Flow Too
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