What is bugging me right now are legal website design companies who have tied their solicitor clients into relationships which only favour that website design company. These are usually companies who provide content alongside the website service. This would be all well and good if the content was any good, but by and large it is wholly useless, both from a Google point of view and from a potential client’s point of view. Yet these companies know that solicitors are not experts at marketing and tell them that if they dare to leave their service, not only will they lose all of this fantastic (rubbish) content on their website, demons will eat their off spring and their partners will finally confirm that they are werewolfs!
If this is happening to you, please let me reassure you that just like chain letter senders, nothing happens if you do leave these vagabond website dealers. You will still sleep soundly (actually far more soundly than you do now) and more importantly, if you start adding unique, relevant and informative content to your website, you will have more visitors and more instructions from your website than you have ever had before!
Google likes unique content, not content that is added to over 100 solicitor’s websites at the same time. Funnily enough, that is what us humanoids like too. Unique is good, duplicate is bad. It is as simple as that so please don’t let anyone else tell you otherwise.
Sleep sound, and find yourself a new legal website designer for the sake of both yours and my sanity…
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