I keep being asked this question by solicitors

Google Ads Marketing For Solicitors

I keep being asked this question by a lot of solicitors, so I thought you might be asking it too.

search engine marketing for solicitors

“Nick, should I be doing Search Engine Marketing (SEO/SEM) as well as or instead of my Google Ads advertising.”

The answer is no.

Search engine marketing is dead. If a company is still charging you £1,000 or more for SEM services you are wasting your money.

Google has changed the rules for good when it comes to SEM.

You used to be able to get results.

You can no longer get results.

To make your telephone ring consistently you need a lot of people to visit your website. Google Ads is the only way to guarantee that a lot of people will go to your website.

You might get a handful of visitors to your website to your long blog entries targeting longer tail keywords, for example, “How long does a conveyancing transaction take”, but for a short keyword such as “conveyancing solicitor” the only way to guarantee results is with Google Ads.

If you are using Google Ads your next question should always be this:

“How can I spend more money?”

For why that is the case, I will come back to you next week.

If you are spending money on Ads and have not yet read this, you really must read my Google Ads Whitepaper: //www.samsonconsulting.co.uk/free-guides/google-ads-whitepaper/

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Legal Marketing Services

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

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