I keep being asked this question by solicitors

Google Adwords Marketing For Solicitors

I keep being asked this question by a lot of solicitors, so I thought you might be asking it too.

search engine marketing for solicitors

“Nick, should I be doing Search Engine Marketing (SEO/SEM) as well as or instead of my Google Adwords advertising.”

The answer is no.

Search engine marketing is dead. If a company is still charging you £1,000 or more for SEM services you are wasting your money.

Google has changed the rules for good when it comes to SEM.

You used to be able to get results.

You can no longer get results.

To make your telephone ring consistently you need a lot of people to visit your website. Google Adwords is the only way to guarantee that a lot of people will go to your website.

You might get a handful of visitors to your website to your long blog entries targeting longer tail keywords, for example, “How long does a conveyancing transaction take”, but for a short keyword such as “conveyancing solicitor” the only way to guarantee results is with Google Adwords.

If you are using Google Adwords your next question should always be this:

“How can I spend more money?”

For why that is the case, I will come back to you next week.

If you are spending money on Adwords and have not yet read this, you really must read my Google Adwords Whitepaper: //www.samsonconsulting.co.uk/free-guides/google-adwords-whitepaper-mailer/

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Legal Marketing Services

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.