The Solicitors Marketing Growth Plan

Where are you now with your practice? Is it hugely successful and producing the income level that you want and crave, or could it do with a little extra help?

I have worked with hundreds of solicitors over the years, and I have met solicitors operating at each end of the spectrum, from the strugglers to the hugely successful ones at the other end of the scale.

My workings have led me to create a new visual representation of how to go from struggling to hugely successful, so I thought it might be useful if I shared that with you, so here we go! One word of warning I should add, I am not a professional artist, and the sketches were drawn on my iPad, so please bear that in mind.

Level 1 Of The Solicitors Marketing Growth Plan – Struggling

Solicitors Ascension Marketing Model Level 1

At this level life is not very pleasant. The solicitor is getting by, but could earn more in a different occupation without the professional qualifications he or she has so heavily invested in. No one wants to be at this level. Why does this happen? Well, I will cover that later in this feature, but please see each level rather than jump to the end (I knew what you were thinking)….

Level 2 Of The Solicitors Marketing Growth Plan – Stability

At this level you can start to breathe a little easier. The bills are now relatively easily paid and you can start to enjoy life a little more, although there is not a lot left over at the end of each month.

Level 2 Of The Solicitors Marketing Growth Plan

Level 3 Of The Solicitors Marketing Growth Plan – Success

At level three, life really is much more fun (as it should be). You now have spare income as well as covering the basics!

Level 3 Of The Solicitors Marketing Growth Plan

Level 4 Of The Solicitors Marketing Growth Plan – Cream too!

Level 4 Of The Solicitors Marketing Growth Plan

At this level, you really can enjoy yourself a lot more. If you are a sole practitioner, you might now have a fee earner doing more of the fee earning than you are, or you simply have as much of the right quality of work coming in as you want or need.

If you have several fee earners you are now definitely able to stop fee earning (if you choose), instead concentrating on growing your practice further still.

Can you jump one or two levels?

Level 5 Of The Solicitors Marketing Growth Plan

So how do you go through these levels, and how can you jump one, two or even three of them?

Well, it all depends on your numbers in red at the sides. Have you already worked out what these are? These are the number of automated marketing methods that you have put in place that regularly produce new client instructions for you.

If you are at the struggle position, you need to put in place another method (or more likely the first proper automated legal marketing method) to generate new instructions, and you need to ensure that it works with or without your input. This is vital because you have to do the fee earning too, and you cannot do both the marketing and the fee earning full time when you are busy, so one of them will suffer and in my experience that is always the marketing.

You can only go up through these levels by adding new, automated marketing tactics that will produce new instructions for you one at a time, or can you?

Well because I have prepared this model based on my experiences of working with solicitors for many years now, there is one way to jump a level or two using the automated marketing method; that is to have a website which produces a high volume of leads for you.

This can move you quickly from struggling to success or even to Cream, and I have seen it do this for many different firms of solicitors, from sole practitioners working alone to firms with 10 or more staff.

Summary

Wherever you are on the Solicitors Marketing Growth Plan, just be reassured that you are in the best place to quickly move from where you are to where you want to be. Just ask me if you need some guidance on the fastest way to do this.

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.