I keep being asked this question by solicitors

Google Adwords Marketing For Solicitors

I keep being asked this question by a lot of solicitors, so I thought you might be asking it too.

search engine marketing for solicitors

“Nick, should I be doing Search Engine Marketing (SEO/SEM) as well as or instead of my Google Adwords advertising.”

The answer is no.

Search engine marketing is dead. If a company is still charging you £1,000 or more for SEM services you are wasting your money.

Google has changed the rules for good when it comes to SEM.

You used to be able to get results.

You can no longer get results.

To make your telephone ring consistently you need a lot of people to visit your website. Google Adwords is the only way to guarantee that a lot of people will go to your website.

You might get a handful of visitors to your website to your long blog entries targeting longer tail keywords, for example, “How long does a conveyancing transaction take”, but for a short keyword such as “conveyancing solicitor” the only way to guarantee results is with Google Adwords.

If you are using Google Adwords your next question should always be this:

“How can I spend more money?”

For why that is the case, I will come back to you next week.

If you are spending money on Adwords and have not yet read this, you really must read my Google Adwords Whitepaper: //www.samsonconsulting.co.uk/free-guides/google-adwords-whitepaper-mailer/

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Legal Marketing Services

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.