I keep being asked this question by solicitors

Google Ads Marketing For Solicitors

I keep being asked this question by a lot of solicitors, so I thought you might be asking it too.

search engine marketing for solicitors

“Nick, should I be doing Search Engine Marketing (SEO/SEM) as well as or instead of my Google Ads advertising.”

The answer is no.

Search engine marketing is dead. If a company is still charging you £1,000 or more for SEM services you are wasting your money.

Google has changed the rules for good when it comes to SEM.

You used to be able to get results.

You can no longer get results.

To make your telephone ring consistently you need a lot of people to visit your website. Google Ads is the only way to guarantee that a lot of people will go to your website.

You might get a handful of visitors to your website to your long blog entries targeting longer tail keywords, for example, “How long does a conveyancing transaction take”, but for a short keyword such as “conveyancing solicitor” the only way to guarantee results is with Google Ads.

If you are using Google Ads your next question should always be this:

“How can I spend more money?”

For why that is the case, I will come back to you next week.

If you are spending money on Ads and have not yet read this, you really must read my Google Ads Whitepaper: //www.samsonconsulting.co.uk/free-guides/google-ads-whitepaper/

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.