It Isn’t 10 Times More Marketing Of Your Law Firm That You Need To Do

I have one client at the moment who is just making me smile more and more every single time I speak with him because his firm just keeps going from strength to strength.

After I spoke with him recently, I was thinking about his success and what he is doing differently to many other solicitors that is making everything go so well for him; then it struck me.

It isn’t that he is managing to do 10 times as much marketing as he was before, or that he is working longer hours or more efficiently.

It is simply that he is now only spending the time working on the things that will make the difference to the growth of his law firm.

That sentence is worth reading again. It is crucial. It should jump off the page at you and make you want to read it again. Please, indulge me, because this is important to you and read it one more time:

It is simply that he is now only spending the time working on the things that will make the difference to the growth of his law firm.

So my question for you is this:

Are you spending your time doing only the things that will make the difference to the success of your law firm?

Think for a moment about the tasks you have undertaken in the last week.

Which of them did you do that have made an impact on your firm’s performance?

More importantly, perhaps, which tasks did you undertake that have contributed absolutely nothing to the growth of your law firm?

You should all have heard of Pareto’s law at one time or another.

This is the law that states that 20% of your efforts produce 80% of your results. For example, often in larger law firms 80% of the bills are produced by 20% of the staff. Or 20% of your marketing spend produces 80% of your firm’s instructions.

It is a pretty universal law and it works. I have seen it in action on far too many occasions to think that it is just a trite saying. No. It is a saying that bears fruit.

So my friend above is spending his time doing only the things that matter. He is putting his efforts into the 20% of his marketing activities that will produce 80% of the results for his firm, and working hard to improve each of them.

Are you doing this?

Please, don’t waste your valuable time working on matters that are just not giving you results.

Analyse each of your marketing activities and see which are producing results. Spend more time doing those things then stop spending time on the matters that are simply eating up your time and energy and not producing any meaningful results for you.

This will make a world of difference.

Whenever I speak with a law firm, or start working more closely with a law firm, as in my Fast Track To More Clients Programme (of which the client I refer to above was a member), I always find tasks which are being undertaken which either should not be carried out by the firm’s major decision maker or by anyone at all for that matter.

They are often the 80% tasks that will never produce any meaningful results. These are the ‘C’ tasks which you could keep on your ‘todo’ list for days, weeks or months, and whether you do them or not will make absolutely no difference to the success of your law firm.

These are the matters that you leave on your list just before you go on holiday knowing that doing them or not doing them will not make a jot of difference, so you leave them there for when you return, when you still keep them on the list.

You make that holiday to do list, don’t you? I thought you did. Me too.

So, with that in mind, my question for you then is are you doing some of these ‘C’ things?

If so, stopping them completely or delegating them will fast track your law firm’s route to success.

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Legal Marketing Services

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.