If You’re A Solicitor Or A Legal Professional And You Want To Win More Clients, Build A Better Law Firm And Forge A Better Future Then This Is For You.
Introducing Marketing4Solicitors – The System Produced, Designed And Implemented By A Solicitor To Help Law Firms To Get More Clients Consistently
Existing member login: Click here:>>
Hi, my name’s Nick Jervis. Maybe you know me, maybe you don’t, so here’s what you need to know:
If you’re a solicitor and you’d like to access marketing systems that drastically change the number of clients you’re able to acquire, then you’re in the right place – I can help.
But before I explain how, let me tell you a little bit about me.
You see, the world is awash with “marketing gurus” and “experts”, and it can be really difficult to know who to trust. I’m confident that by outlining my credentials, you’ll understand that I’ve got something of substance to offer you, rather than the hot air favoured by most of the two bit marketing coaches you’ll find at any local networking meeting.
It is good to have a professional relationship with someone who understands the legal profession and has the experience to know what marketing works.
We have spent a lot of money previously coming to the same conclusions and if we had worked with Nick sooner no doubt it would have saved a lot of time and money.
Nick is knowledgeable and enthusiastic and is able to provide sound advice in the specialist field of solicitors marketing.
Simon Jenkins – Curtis Legal Ltd
As I said, my name’s Nick Jervis. For the last 25 years I’ve been working within the legal world, initially as a solicitor, and latterly as an advisor to some of the UK’s most profitable and successful solicitors.
It’s been a long road, with plenty of twists and turns.
When I started out as a solicitor, the whole industry was AWFUL at marketing. They expected the clients just to come to them, and they were blind to the way the world was changing, the increased competition and how the way they were attracting clients was becoming less and less effective.
It was the same across the whole country. Thousands of solicitors doing the same thing and getting the same scant reward for it.
After a couple of years in the legal world, I realised something. To be successful, I needed to make the firm I was working for stand out from the crowd, to be different from the sea of mediocrity we were swimming in.
So I started exploring other marketing methods, in other industries, taking the principles and applying them to the legal world.
And it worked. In fact, saying it worked is a bit of an understatement. It SOARED.
The more I learnt and applied, the more leads we generated and the more clients we acquired. I started by marketing my own department. I was basically starting from scratch, but within one year I had a full caseload, and quickly after so did my new assistant. It was then that I was asked to take overt the marketing for the entire firm.
Making “The Transition” And The Birth Of M4S
As our firm became more and more successful, we became more and more notorious among solicitors. We were doing things differently, and it was working.
With the marketing I was doing continuing to deliver the firm a steady stream of clients, I started being approached by other legal professionals who wanted to know what we were doing and why it was so successful.
By this point, I’d pretty much stopped all my legal work and was working full-time on the marketing.
As more and more solicitors started asking for help with their marketing, I started to realise the huge demand there is in the UK for proven marketing strategies that actually work for solicitors.
So I quit my job and started my own business – Samson Consulting – the marketing consultancy specifically focused on getting more clients for legal practitioners.
If you’re like most solicitors, you’ll understand why there was that demand.
The reality is that most solicitors want to be solicitors. They don’t want to invest hours and hours of time studying and learning marketing. They’ve trained extensively to become a solicitor and that’s their area of speciality. Not marketing.
It’s not that they can’t learn how to do it. It’s just that they’ve got no inclination. Especially when they don’t know what will work.
If that’s where you’re at, then I totally empathise. It’s the boat that most of us are in.
The trouble is, without marketing, your practice is likely to fail. Sounds harsh, but it’s a fact. It’s simply not enough to rely on ‘word of mouth’ and an ad in the Yellow Pages anymore.
Most solicitors are stuck between a rock and a hard place.
They don’t want to spend the time reading MORE business books packed full of theory and light on practicable, actionable advice, and they don’t want to spend MORE time studying marketing principles that only ever work in the classroom and not in real life.
But they also know that without marketing, their practices will fail, they won’t hit their income and life goals, and the lifestyle they want for themselves and their family won’t be attainable.
What if there was a middle ground? An opportunity for you to access the marketing methods you need to grow your practice, without having to spend hours of your time trawling through theory-based hot air?
A chance to skip the ‘learning process’ and access systems proven to help solicitors get more clients, increase the value of those clients and increase the amount of transactions per client?
If you’d be interested in something like that, you’re in luck, because that’s exactly what my Marketing4Solicitors programme is all about!
Marketing4Solicitors provides you with proven, practical marketing systems that have already been used with great success by 100+ solicitors to win new clients and build more successful practices.
Here’s what over a hundred Marketing4Solicitors members are accessing every single month:
- Step-by-step Blueprints – I’ve used my experience to put together 16 detailed blueprints covering all aspects of marketing your practice. Whether you need to improve the conversion on your website, generate more leads from Google Ads or crack direct mail, you name it, I’ve covered it in my blueprints. You get them all when you join Marketing4Solicitors.
- Video Training – As an M4S member, you’ll have access to my video vault, containing video walkthroughs helping you to understand and implement key marketing systems in your business.
- My Marketing Precedents – My “Marketing Precedents” are exactly that – precedents for how to market. I’ve used them all, as have many of my clients, with fantastic results. As a Marketing4Solicitors member, you’ll have access to every single one of the template Precedents, allowing you to pick one off the shelf, change a few words and get it implemented.
- Marking 4 Solicitors Newsletter – The printed M4S newsletter comes out every single month and is packed full of information designed to help your practice to grow. Each month, I share what’s working right now for solicitors over the UK, giving you tactics and techniques you can slot straight into your business.
- Access To Insider Resources – I’ve been doing this for a long time, and as such I’m very familiar with a whole lot of resources that your average solicitor hasn’t even heard of. As an M4S member, you get access to my expertise and knowledge of these resources; helping you to stay ahead of your competition.
- Preferential Rates From My Trusted Suppliers – You don’t work in the world of legal marketing for as long as I have without knowing who the best in the business are, and that’s why I’ve assembled a crack team of the best marketing support businesses for you to utilise in the best way you see fit.
As you can see, the M4S programme really is comprehensive, providing you with all the information, tactics, techniques and templates you need to drastically improve the amount of new client instructions you achieve, and radically change your income and the life you’re able to live.
But don’t just take my word for it. I’m just the messenger. Here’s what just a few of my M4S members have to say about the programme:
Before I joined Marketing4Solicitors I thought it would be really expensive and that I would be tied into something long term, oh and that it would be geared towards the big firms.
It is a very reasonable cost for what is offered and provided, plus the help has been very much tailored towards the set up that I have here, i.e. one man and his old English sheepdog.
The three biggest benefits are that:
- The real impression that someone was on board to provide me with a much needed ‘outside looking in’ perspective on what I was doing and how to change that for the better
- the precedents, which I can adapt if needed
- the knowledge of how to maximise internet potential e.g. writing articles, add pages of information.
I would tell any solicitor considering joining to join without hesitation! I fully expect to make a return on investment although I have no idea as to how much at this time.
David Madams Solicitors
I have over the years dealt with many people who profess to understand how to market legal services without really understanding how the profession works. I found it very refreshing not only being a solicitor and knowing how a legal practice operates but also you have a very sound grasp of the various marketing strategies which work within our profession. You came very highly recommended by, a friend of mine, Tim Bishop who to put it bluntly does not suffer fools and he speaks very highly of you. It was as a result of that that I contacted you and I have been similarly impressed by firstly the wealth of information which is on your Marketing4Solicitors website and the numerous downloads which will provide me with invaluable tools to market my practice.
Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors.
Denis Stevenson – Rowlinsons Solicitors
Would you like to grow your law firm by knowing exactly what you need to do, how to do it and then how to outsource it all so that it happens with or without you?
Would you like access to the systems and formulas that I have developed from my own £250,000 investment in marketing to generate clients for solicitors, along with the expertise that I have acquired whilst managing an annual spend of over £1,000,000 for my clients to ensure that they are as busy and as profitable as they want to be?
I created Marketing4Solicitors to allow me to help more solicitors than I could ever do by working on a one to one basis. You gain access to my expertise at a tiny fraction of the cost of my consultancy rate.
More About Marketing4Solicitors
Marketing4Solicitors provides you with everything that you need to know to generate all of the clients that you would like for your law firm to grow to the size that you desire.
I understand that you are incredibly busy, but I also know that if you are reading this you haven’t yet found the formula required to consistently grow your law firm.
There is a reason for this; you haven’t known exactly what you need to do to. Marketing4Solicitors will fix that.
Marketing4Solicitors will provide you with this formula and explain exactly why what you have been doing until this point has not worked, before explaining what you need to do, how to do it and then, the icing on the cake, how to outsource it all so that it happens each and every month without you having to lift a finger.
I said above that I know you are busy, so I know that you don’t have countless hours to spend on the marketing of your law firm. To be brutally honest, you are probably the worst person possible to be running the marketing of your law firm. You are too important for that.
Your job, in fact your duty, when it comes to marketing is very simple:
“All you need to do is to check the numbers each month, ensure that you open more files this month than last, then sit back and enjoy your law firm and the additional profits that come your way.”
When you do this, and I will show you how to, you will increase your turnover, your profits and most importantly of all, the time available to enjoy your life and your family and friends.
This isn’t just about marketing. This is about helping you to create the law firm that allows you to fulfill your potential in every area of your life.
What you gain immediate access to when you join Marketing4Solicitors:
The Meaningful Conversation
Discover how to start having my “Meaningful Conversation” with new clients which shows you exactly how to convert more enquiries into new clients at a higher price than you are currently charging for your services.
This blueprint explains the psychology behind why this is so important, then shows you exactly how to do this.
I am regularly advised by solicitors that the information contained within this one blueprint repays their entire annual membership of Marketing4Solicitors from the additional clients it brings into their law firm.
See what solicitor David Edwards has to say about this:
Many years ago I attended a conference on a mission for CPD points. The speaker was droning on and even in those pre-smart phone days the audience was finding ways to distract itself. “You have heard all this before” said the speaker breaking through the collective trance, to be met with a general murmur of agreement, “but are you doing it? Knowing is not doing”.
I offer this brief case study in the same spirit.
It is not original but it made a difference.
About three years ago I decided we would abandon all bulk referred conveyancing work and withdraw from all referral agreements. That meant turning away more than 20% of our turnover over-night. Instead we aligned our conveyancing service with the rest of the firm and looked for good quality clients paying a bit over the market average fees.
We started off using the same old approach –
“How much do you charge for conveyancing?”
“Well £x plus vat and there will be disbursements including SDLT of £x, Land Registry of £x and search fees …”
“OK, thanks I’ll get back to you.”
Which of course they didn’t as another firm would undercut us. As well as that a large chunk of the market, tied to their referral networks were not even ringing us for a quote.
We had to examine our process.
The first step was to take quoting away from the conveyancing team to be done by someone who had the time to talk to enquirers without sounding as if they wanted to be doing something else.
Then we thought about what we were trying to tell the client; was it that conveyancing would cost them £x plus vat or that we would look after them, talk to them when they rang and so on? How were we going to make the caller choose us? Could we really expect a client to compare solicitors on the basis of price and then choose the more expensive one?
That led us to Nick’s Meaningful Conversation.
We wanted callers to judge and compare us on the things that really mattered to them. For some that was the cheapest price but for the majority, making the biggest financial commitment of their life, there were other issues. We found out those issues in the meaningful conversation, listening to the client and asking questions so that we could understand what mattered to them and what was motivating them.
We have tried all different ways and questions; timescales, reasons for moving, the type of property, location, we have even asked clients to consider what sort of a solicitor they wanted “Ford or Mercedes” (and after reflecting overnight the particular caller chose us, representing the Mercedes).
The point is we need clients to focus on what really matters to them and then form a judgment as to whether they think we can deliver that. For those who want a personal, proactive service, with experts in place solving and heading off problems then we were the right choice. For those who wanted the cheapest we weren’t.
A quality service offering is not the only approach and others would work – converted flat specialist, new-build specialist (and we also use that approach) – but whatever the proposition we needed to understand where we could out-compete the opposition, understand what the caller wanted and then help them understand that we could deliver that.
Nick talks about people making decisions largely based on their emotions. That is undoubtedly true and for many we found the rapport the caller established with the person we had dealing with the enquiries was central to our success. Our person wasn’t a fee-earner and in fact she has no legal experience. But she is intuitive, friendly, straight-forward, listens and inspires confidence in her ability to deliver – or have the fee-earner deliver. Most importantly she communicates at the caller’s level, entirely free of the jargon or shorthand that the legal expert so readily deploys. The caller felt she was on their side.
Did it work? Our conversion rate fluctuates, depending on the competition and volume of transactions, but we see a conversion rate of 75% and better based on fees that are in the upper quartile. In other words 7 or 8 out 10 callers choose us although we are more expensive (sometimes significantly more) than most of the competition. Our profit margin on conveyancing has more than trebled.
David Edwards. Burt Brill & Cardens Solicitors.
Isn’t it time that you were able to charge the price you want for your services without any objections? The Meaningful Conversation will allow you to do this.
The Website Lead Generation System
Most solicitors, through no fault of their own, have dreadful websites. What I mean when I say ‘dreadful’ is that they fail to make the telephone ring, which is the sole purpose of a legal website. I do find that to be a genuinely dreadful state of affairs.
With The Website Lead Generation System, I show you exactly what your website should look like, how it should convey your message to gain trust and expert status, and how to ensure that it makes your telephone ring.
Once you have watched the four training videos available to you as soon as you join, you will know exactly what changes you need to make to your website. I will even share with you how to find people to make those changes at a reasonable price if you do not have anyone to hand.
Finally, you can have that website that you have always wanted.
The One Month New Client Sprint
If you need some new clients quickly, the One Month New Client Sprint shows you the simple steps you need to take to make this happen.
I understand that you might be reading this at a time when the telephone is not ringing as much as it used to, so I want to assure you that you can change that and do so very quickly.
The One Month Client sprint, available as soon as you join Marketing4Solicitors, is a blueprint to follow to win new clients for your law firm, whether you offer business to business or business to consumer services.
Everything Below Is Yours As Soon As You Join Marketing4Solicitors
- Step-by-step Blueprints – I’ve used my experience to put together 10 detailed blueprints covering all aspects of marketing your practice. Whether you need to generate more clients from your website, from Google Adwords or direct mail, you name it, I’ve covered it in my blueprints. You get them all when you join Marketing 4 Solicitors.
- Video Training – As an M4S member, you’ll have access to my video vault, containing video walkthroughs helping you to understand and implement key marketing systems in your business. These are detailed training videos showing you exactly what you need to do and cover a diverse range of topics, from email marketing to LinkedIn and Google Analytics to WordPress.
- My Marketing Precedents – My “Marketing Precedents” are exactly that – precedents for how to market your law firm. I’ve used them all, as have many of my clients, with fantastic results. As a Marketing4Solicitors member, you’ll have access to every single one of the template Precedents, allowing you to pick one off the shelf, change a few words and get it implemented.
- The Golden Rules Of Marketing 4 Solicitors – This sixty minute training session outlines my approach to marketing. I explain my golden rules, showing how they can be used to get more clients, keep more clients and generate more business and more profit. If you implement what you learn in this training, you will make more money.
- LinkedIn Training – How to use LinkedIn to bring your ideal prospects to you.
- Members Only LinkedIn Group – Access to the members only private LinkedIn Group where you can ask questions of me and of other solicitors already in the group.
- Access To Insider Resources – I’ve been doing this for a long time, and as such I’m very familiar with a whole lot of resources that your average solicitor hasn’t even heard of. As an M4S member, you get access to my expertise and knowledge of these resources; helping you to stay ahead of your competition.
- Preferential Rates From My Trusted Suppliers – You don’t work in the world of legal marketing for as long as I have without knowing who the best in the business are, and that’s why I’ve assembled a crack team of the best marketing support businesses for you to utilise in the best way you see fit. It ensures that you can continue to grow your business without everything being done by you.
- Access to me – to answer your questions when you get stuck.
- The M4S Community – you become a part of the Marketing4Solicitors community where you can mix with other, smart law firm owners who are also keen to grow their law firms.
- My 3 step formula for your success
- I show you why you need to do what you need to do.
- I show you how to do it.
- I show you how to outsource it so that it happens with or without you!
You gain access to all of this as soon as you join Marketing4Solicitors.
30-Day Money-Back Guarantee: Try Marketing4Solicitors For 30 Days Risk Free
You can get all of the benefits of Marketing4Solicitors when you join today from only £65 plus VAT per month (no minimum commitment, cancel at any time).
Try all of the resources, watch all of the training videos, review the back catalogue of M4S Newsletters and, if at the end of the 30 day period, you do not believe that your investment will be repaid at least 10 times over, simply email me on m4s@samsonconsulting.co.uk and I will gladly refund your payment.
No minimum contract. Payments are made by Direct Debit so you can cancel whenever you like through your bank. I only want you to remain a member if it works for you, so I make it really easy for you to cancel if you decide that it is not.
“Who Is Marketing4Solicitors For?”
If you:
- Want to double or treble your practice turnover and profits.
- Aren’t a marketing expert, know you never will be, but know how important marketing is to the success of your practice.
- Think you’ve got a fairly good understanding of marketing but don’t have as many new clients coming to you as you’d like or you need.
- Have done a whole load of different marketing things, and none of them have worked as well as you want.
- Have read sales and marketing books until the cows come home, but need something practical and actionable.
- Know you offer incredible service, but you’re not servicing as many clients as you want.
then Marketing4Solicitors is definitely for you.
“Who Is Marketing4Solicitors NOT For?”
M4S isn’t for everyone. If you’re prepared to implement and you want to access proven marketing strategies that actually work, then it isn’t for you.
Discover more about Marketing4Solicitors
Enter your details below to learn all about Marketing4Solicitors:
The last M4S mag is fantastic. Loads of fresh impetus!
Paul Doran, Paul Doran Law.
What Happens When You Push The Button…
Don’t worry, nothing sinister. You will be taken to the next page where you can view the three levels of Marketing4Solicitors membership available to you. Let me just outline them very briefly for you:
- Marketing4Solicitors – you get everything discussed above included 🙂
- Marketing4Solicitors Plus – everything above plus a little bit of extra stuff too, including a monthly webinar. Suitable if you just need a bit more of a nudge to get things done.
- Marketing4Solicitors Fast Track – everything from the first two plus more of my help on a one on one basis to map out your plan of attack and then guide you and hold you accountable to make it happen. It is called the Fast Track because I will make your progress faster by working with you to help you make it happen.
Thanks for reading, see you on the other side.
Nick
Nick Jervis
Solicitor (non-practising)
“The information/advice I have received through Marketing4solicitors has given me new drive – its like Viagra for Solicitors!”
Ian Hass, Ellis Hass Ltd
“It is good to have a professional relationship with someone who understands the legal profession and has the experience to know what marketing works.
We have spent a lot of money previously coming to the same conclusions and if we had worked with Nick sooner no doubt it would have saved a lot of time and money.
Nick is knowledgeable and enthusiastic and is able to provide sound advice in the specialist field of solicitors marketing.”
Simon Jenkins – Curtis Legal Ltd
“I have over the years dealt with many people who profess to understand how to market legal services without really understanding how the profession works. I found it very refreshing not only being a solicitor and knowing how a legal practice operates but also you have a very sound grasp of the various marketing strategies which work within our profession.
You came very highly recommended by, a friend of mine, Tim Bishop who to put it bluntly does not suffer fools and he speaks very highly of you. It was as a result of that that I contacted you and I have been similarly impressed by firstly the wealth of information which is on your Marketing4Solicitors website and the numerous downloads which will provide me with invaluable tools to market my practice.
Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors.”
Denis Stevenson – Rowlinsons Solicitors
I had spent a lot of time and money on my website and it simply wasn’t producing the leads that I wanted or expected. I had a one on one consultation with Nick Jervis and his advice changed things literally overnight. The website is now regularly providing me with new leads and new clients.
Nick O’Neill, Lees Solicitors
“I think Nick’s service and focus on the solicitor market is excellent. he clearly “gets it” as regards promotion of legal practice in the current age.”
David Gordon, DG Law
“The last M4S mag is fantastic. Loads of fresh impetus!”
Paul Doran, Paul Doran Law.
“Nick gave us one piece of advice about our website which will easily pay for the Marketing4Solicitors service for a whole year!”
Robert Blanchard, Blanchards Law
“Thanks to your advice about my website this last month I’ve had more new instructions than ever before in a single month!”
Martin Smith, Martin T Smith Solicitors
“There’s much to be done by us here as a result of (The Website Lead Generation System) and I am confident that our website is going to generate more client instructions once I implement the changes you have advised.”
Peter Brash, Grigor Young Solicitors
“Thank you for the very helpful lead generation webinar yesterday, Nick has demonstrated it is easy to make simple changes to your site which can be implemented quickly but make a big difference to your online presence. We look forward to the rest of the course.”
Holly Stevens Solomons Law
“Good practical ideas going into websites real time and giving advice.”
Jackie, Solicitor
Thanks for the Website Lead Generation System Training.
I particularly liked your suggested tweaks on the call to action button and also how to generate extra client enquiries from my website with a very easy change to the way people can use my contact form. I can see how this may help to generate some more leads.
Francis O’Neill
“I think the three biggest benefits of Marketing4Solicitors are:
- Knowing there is an expert – a solicitor who knows my industry – I can speak to if I get stuck.
- A wealth of information on the most effective strategies with clear guidance on implementation.
- Confidence gained from knowing that we can be successful if we do what we know we should – it doesn’t have to be a struggle!”
Charles Fuchter, Stephens & Sons Solicitors.
Claim Your Free Copy Of How To Get Clients Now