Google Ads PPC ROI Calculator For Legal Services

FORM 2

ROI Calculator

See what your ad spend could deliver

Website Clicks
300 clicks

Website Conversion Rate
?
5%


Enquiries Generated
15.0

Client Conversion Rate
?
30%


New Clients Generated
4.5

Average Fee Per Client
£1,000

300
Clicks

15.0
Enquiries

👥
4.5
New Clients

£
£4,500
Est. Revenue

FORM 1

Google Ads ROI Tool

Forecast enquiries, clients & ROI from your ad spend

Adjust the inputs and the numbers update instantly. Includes the 2% / 5% / 10% conversion scenarios.

Live Calculator

Inputs




This is your landing page / website enquiry rate.


Default set to 30% (as discussed).



Set to 100% if you want ROI on revenue. Use margin if you want ROI on gross profit.

Results

Estimated clicks

Estimated enquiries

Estimated clients

Projected revenue

Projected profit

ROI

Scenario table (based on your CPC & close rate)

Website CR
Enquiries
Clients (at close %)
Revenue
ROI

2%

5% Typical

10%

Note: Clients can be fractional (e.g., 1.8). That represents expected value across many months.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

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