Google Ads PPC ROI Calculator For Legal Services

FORM 2

ROI Calculator

See what your ad spend could deliver

Website Clicks
300 clicks

Website Conversion Rate
?
5%


Enquiries Generated
15.0

Client Conversion Rate
?
30%


New Clients Generated
4.5

Average Fee Per Client
£1,000

300
Clicks

15.0
Enquiries

👥
4.5
New Clients

£
£4,500
Est. Revenue

FORM 1

Google Ads ROI Tool

Forecast enquiries, clients & ROI from your ad spend

Adjust the inputs and the numbers update instantly. Includes the 2% / 5% / 10% conversion scenarios.

Live Calculator

Inputs




This is your landing page / website enquiry rate.


Default set to 30% (as discussed).



Set to 100% if you want ROI on revenue. Use margin if you want ROI on gross profit.

Results

Estimated clicks

Estimated enquiries

Estimated clients

Projected revenue

Projected profit

ROI

Scenario table (based on your CPC & close rate)

Website CR
Enquiries
Clients (at close %)
Revenue
ROI

2%

5% Typical

10%

Note: Clients can be fractional (e.g., 1.8). That represents expected value across many months.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.