We were unsure of the benefits that might accrue from the Hidden Profits Discovery Day and concerned that the day would peter out. We were also suspicious that we might find that we would not be able to take advantage of what might be on offer. However, the day was pretty much full-on and we had all of our preconceptions overturned.
The three biggest benefits of the Hidden Profits Discovery Day were that:
We are now putting more concentrated effort into marketing
We are producing much improved decision-making on our marketing ideas
Our business plan has more focussed marketing objectives than previously
It is a worthwhile investment if you are serious about improving the marketing of your business.
We particularly liked Nick’s honest and open approach to the whole subject and the fact that he is prepared to ‘tell it like it is’. Nick’s experience with this area of the law was invaluable and saved a lot of time. He provides a refreshing way to look at marketing and a practical way of doing things better.
Our investment has already been repaid and we fully expect to cover the cost many times over.
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