Daniel Craig, Skyfall And Maverick Law Firm Marketing Solicitors

It has been almost impossible to avoid the hype surrounding the latest instalment of the James Bond Franchise – Skyfall.

Every review seems to have been overwhelmingly positive, with many stating that it is Daniel Craig’s best Bond film of his three, if not the best Bond film ever.

So when I went to watch it with my family over half term, I was as excited as my children. My wife was excited in a different, a ‘just happy to see Daniel Craig on screen’, kind of way.

I was thoroughly disappointed with the film. For me there was not enough action, too much over production (Sam Mendes seems to love pausing on Daniel Craig’s face as much as my wife) and it just missed the tension that you expect from a Bond film. According to the press and people I speak with, I am definitely in the minority in feeling this way, but it was a real let down for me.

If you read the Law Society Gazette or any of the legal publications at the moment, unlike the hype around Skyfall, the general coverage about the future of independent law firms is generally very bleak.

Solicitors are struggling, practices are closing and there is a constant threat of new entrants to the legal services market. As much as the Skyfall coverage is constantly glowing and full of praise, the coverage in the legal press about the future of independant law firms is negative and miserable.

However, I am lucky. I work with the independant solicitors who go against this trend. They don’t like Skyfall, and they also don’t accept that the future of their law firm is in danger.

They take positive law firm marketing action on a regular basis to market their practice and to generate new client instructions. They see amazing results. Whilst many around them are struggling and operating under a banner of ‘fear’, they and a minority of others realise that their future is in their hands, and they can change the expected results portrayed in the Gazette.

Are you one of these Maverick solicitors too? Do you already take positive action to market your practice and see some results, but believe the results could be better with a little expert help and guidance?

Are you spending time and money on the marketing of your law firm, but think that there are probably one or two elements which, if improved, would give you a marked jump in the number of new client instructions?

Do you want to start 2013 even further ahead of your competitors by having more automated marketing systems in place that produce new client instructions with or without your daily input?

If you answered yes to any of these questions, you could be one of the 10 firms I will be personally working with for 90 days starting in the next few days (6 spaces remain as four places have already been reserved after my announcement of the 90 day programme yesterday).

If you want to know what you need to do to achieve a steady and consistent stream of new client instructions, you really should consider joining me. Simply sign up for my free guide and I will send you the details:

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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