GMB Legal Services

gmb legal servicesOne Of The Best Ways For Solicitors To Grow Their Law Firm Is To Make Full Use Of Google My Business (GMB). In this GMB Legal Services Guide I Will Show You How To Use It To It’s Full Potential.

What Is Google My Business / Google Business Profile

Whenever you search Google for local business services, you will usually find three business presented to you on a map as part of the search results, as you can see for my business below:

google reviews lawyers

Whilst I provide my legal marketing consultancy services across the UK and Worldwide, meaning local search results are not that important, if you provide your legal services in any significant way to your local market, you really must build a good Google Business Profile, and then most importantly, consistently collect reviews to ensure that you appear at the top  of the google map listings.

Building Your Google My Business Profile

There is no real trick to this process, but having seen dozens of solicitors’ Google Business profiles, I know that most people get this wrong.

Ultimately, the key is to ensure that you complete every aspect of your Google My Business profile.

Many law firms complete the bare minimum, then stop.

All this means is that you are unlikely to generate any visitors to your website from your google map listing from people who are looking for your legal services. Ultimately, it means a significant wasted opportunity.

You need to complete each of the main profile settings, including:

  • Business Name. Whilst this may seem obvious, including the word solicitors or lawyers when possible in your name can make a significant difference to your success in the listings.
  • Business Category. Legal Services, Law Firm or Lawyer are your options, and you should select each of them. But which should be your primary service category (and this is vital). It depends, is the answer. Doesn’t it always. But there is a simple way to decide which I will share with you later on this page.
  • Description. This should set out who you are, who you help and why your prospects should choose you. The longer, the better, but don’t just copy and paste from your home page. It should be reworked content so that it is unique (Google does not like duplicate content at all).
  • Opening date.
  • Contact details, including your best telephone number for new enquiries (hopefully diverted to a call centre to improve your conversions) and your full website URL
  • Business location. Your address.
  • Service area. This should list all areas that you service, whether just local, national or international.
  • Hours. There is a way to ensure that the minimum you put here is 8am to 8pm, which will improve your GMB Profile performance as all of your competition will be displaying 9am to 5 or 5.30pm. Anyone searching for your services within an hour of your closing time will see a notification “Closing Soon”, so will go elsewhere, hence the need to have longer opening hours. Download my guide below to discover how you can do this.
  • Services. You have to list every type of service you undertake, so that anyone searching for you can find you when searching for your services. Most law firms will list around 10 services. I recommend around 100!

Google Reviews

Once you have a complete Google My Business listing, it is essential that you collect AT LEAST 25 four and five star reviews?

Why?

When someone leaves you a one star review, which they will, and usually it is not someone who has actually used your services but did not like the way you answered the telephone, anything less than 25 reviews dramatically brings down your overall score.

Each business profile is scored out of 5.

If you are only showing 3.3/5 as your score, how many people, if any, do you think will click through from your Google Business Profile to your website?

Review Collection System

To discover my simple yet effective review collection system, along with how to ensure your opening hours are displayed as longer than your competitors, click the button below:

Get More Clients For Law Firms With Google My Business:>>
 

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors service has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.