When Did You Last Check? Google Ads Tips For Solicitors

A quick reminder: one of the quickest ways to attract more visitors at less expense to your website using Google Ads is to constantly rewrite your worst performing Ad in each Adgroup to try and beat the best performer.

Why? It leads to a better Click Through Rate which gets you a better Quality Score which in turn improves your Google Ad Rank.

When did you last rewrite your advertisements? If each one has had more than 1,000 clicks it is time to rewrite the worst performer. I sometimes do this after 100 clicks if one of the advertisements is performing woefully.

There are certain advertisement tactics that I use that always drive a higher Click Through Rate.

Download my Google Ads Whitepaper now to discover these and other Ads tips for solicitors:

Google Ads Whitepaper For Solicitors. Click here to receive your copy:>>

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Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

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Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Mark Shepherd

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