Up to 2009, our marketing strategy amounted to little more than a brass plaque and an advert in Yellow Pages. Whilst this had been perfectly adequate in the 1990s and before, we were beginning to notice that it was no longer paying dividends. Our fee income was starting to dwindle. We contacted a friend of ours who had already used Marketing4solicitors, and were introduced to Nick Jervis. For the next three years we received invaluable advice from Nick. We totally revamped our website and started a Google Pay Per Click campaign. We revised our office and reception area and joined networking groups. We started a regular campaign of e-flyering our clients, and built up a substantial database. We contributed articles to magazines all over the internet, began an active blog page, got onto Facebook and Twitter, and improved our customer capture procedures. Within a few months our fee income had begun to rise sharply, and we began to see a substantial increase in new enquiries. After a few years we merged with a larger firm, but there is no doubt that we would have been of little interest had we tried to continue without the benefit of Nick’s advice.
One Partner Law Firm Changes Direction
We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.
When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.
At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.
Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.
Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.
Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.
As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.
As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.