How Often Should Solicitors Add New Blogs To Their Websites?

How often should you blog?

How many clients do you want?

How serious are you about growing your law firm?

How much extra profit would you like to make?

Blogging is a bit like buying premium bonds.

If you buy premium bonds, the more you have then the more chances you have of winning a prize. Only How Often Should Solicitors Add New Blogs To Their Websites?one premium bond gives you the tiniest chance, but 60,000 of them increases your odds of Ernie sending you a prize significantly.

Nearly every single time I talk with a solicitor I look at their website and see if they have a blog. If they do and it actually has some articles on it, I ask if they ever attract any visitors to the website. The response is usually an emphatic “Yes, one of our blogs brings in a few hundred people every month.”

When I follow up with how often they add a new blog, again the usual response is “Rarely, if ever now.”

There is one thing that you can do to guarantee success with your marketing; consistency!

Whatever you do, if you do it consistency, you cannot fail to succeed.

I have clients who I have worked with for many, many years and who have blogged at least once a week for over 5 years, some over 10 years during that time.

These consistent bloggers have more visitors to their websites than any other law firms that I work with and as a consequence every single month they receive dozens (some hundreds) of enquiries for their legal services from visitors to their website.

Success leaves clues.

Will you follow them?

 

 

 

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Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.