Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names

The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently.

I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would discuss how long a blog post or article should be. It seemed the only way to really look at this was to use some real life working examples.

Why would I just use average banded about figures when I can provide you with examples from my own website.

So, what is the perfect length?

1,000 to 1,250 words it would seem.

It used to be that anything around 500 words worked, but with so much more competition on the internet it is no surprise that to get any results you need to have some additional wording to fight your way to the top of the Google search results.

At this point, I don’t want you to panic.

The marketing method that I teach dictates that you should outsource any marketing that you can

obtain for less than your hourly billing rate (or what it used to be). Why would you write content whichConsultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names you can purchase for £50 per hour when you could be earning £150 or more per hour? It doesn’t make any sense, does it?

The good thing about an article of this length is that it clearly is long enough for Google to place a value on it and put it higher in the search results for you, but perhaps more importantly it provides enough content for your website visitors to believe that you do know what you are talking about.
Do me a favour, if you would please?

Take a look at your Google Analytics or your Google Search Console and see which blogs or articles are already bringing in visitors to your website, then see how many words are on that page. To do this I simply copied the content from each page, dropped it into a Word document and let Microsoft do the counting for me.

If you need to know where to find this information in Analytics or Search Console, simply reply to this email and I will be happy to help.

If you would like a complete guide to Google Analytics, including how to use it to generate more clients for your services, there is a full Marketing4Solicitors issue all about this, available as soon as you join here:

Here are those blog links:

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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