Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names

The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently.

I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would discuss how long a blog post or article should be. It seemed the only way to really look at this was to use some real life working examples.

Why would I just use average banded about figures when I can provide you with examples from my own website.

So, what is the perfect length?

1,000 to 1,250 words it would seem.

It used to be that anything around 500 words worked, but with so much more competition on the internet it is no surprise that to get any results you need to have some additional wording to fight your way to the top of the Google search results.

At this point, I don’t want you to panic.

The marketing method that I teach dictates that you should outsource any marketing that you can

obtain for less than your hourly billing rate (or what it used to be). Why would you write content whichConsultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names you can purchase for £50 per hour when you could be earning £150 or more per hour? It doesn’t make any sense, does it?

The good thing about an article of this length is that it clearly is long enough for Google to place a value on it and put it higher in the search results for you, but perhaps more importantly it provides enough content for your website visitors to believe that you do know what you are talking about.
Do me a favour, if you would please?

Take a look at your Google Analytics or your Google Search Console and see which blogs or articles are already bringing in visitors to your website, then see how many words are on that page. To do this I simply copied the content from each page, dropped it into a Word document and let Microsoft do the counting for me.

If you need to know where to find this information in Analytics or Search Console, simply reply to this email and I will be happy to help.

If you would like a complete guide to Google Analytics, including how to use it to generate more clients for your services, there is a full Marketing4Solicitors issue all about this, available as soon as you join here:

Here are those blog links:

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.