Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names

The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently.

I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would discuss how long a blog post or article should be. It seemed the only way to really look at this was to use some real life working examples.

Why would I just use average banded about figures when I can provide you with examples from my own website.

So, what is the perfect length?

1,000 to 1,250 words it would seem.

It used to be that anything around 500 words worked, but with so much more competition on the internet it is no surprise that to get any results you need to have some additional wording to fight your way to the top of the Google search results.

At this point, I don’t want you to panic.

The marketing method that I teach dictates that you should outsource any marketing that you can

obtain for less than your hourly billing rate (or what it used to be). Why would you write content whichConsultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names you can purchase for £50 per hour when you could be earning £150 or more per hour? It doesn’t make any sense, does it?

The good thing about an article of this length is that it clearly is long enough for Google to place a value on it and put it higher in the search results for you, but perhaps more importantly it provides enough content for your website visitors to believe that you do know what you are talking about.
Do me a favour, if you would please?

Take a look at your Google Analytics or your Google Search Console and see which blogs or articles are already bringing in visitors to your website, then see how many words are on that page. To do this I simply copied the content from each page, dropped it into a Word document and let Microsoft do the counting for me.

If you need to know where to find this information in Analytics or Search Console, simply reply to this email and I will be happy to help.

If you would like a complete guide to Google Analytics, including how to use it to generate more clients for your services, there is a full Marketing4Solicitors issue all about this, available as soon as you join here:

Here are those blog links:

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.