How Often Should Solicitors Add New Blogs To Their Websites?

How often should you blog?

How many clients do you want?

How serious are you about growing your law firm?

How much extra profit would you like to make?

Blogging is a bit like buying premium bonds.

If you buy premium bonds, the more you have then the more chances you have of winning a prize. Only How Often Should Solicitors Add New Blogs To Their Websites?one premium bond gives you the tiniest chance, but 60,000 of them increases your odds of Ernie sending you a prize significantly.

Nearly every single time I talk with a solicitor I look at their website and see if they have a blog. If they do and it actually has some articles on it, I ask if they ever attract any visitors to the website. The response is usually an emphatic “Yes, one of our blogs brings in a few hundred people every month.”

When I follow up with how often they add a new blog, again the usual response is “Rarely, if ever now.”

There is one thing that you can do to guarantee success with your marketing; consistency!

Whatever you do, if you do it consistency, you cannot fail to succeed.

I have clients who I have worked with for many, many years and who have blogged at least once a week for over 5 years, some over 10 years during that time.

These consistent bloggers have more visitors to their websites than any other law firms that I work with and as a consequence every single month they receive dozens (some hundreds) of enquiries for their legal services from visitors to their website.

Success leaves clues.

Will you follow them?




FREE BOOK: How To Get New Clients For A Law Firm. Click to Download Now!

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).