Blogging For Solicitors. Don’t Forget To Ask For The Sale!

I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now I needed to take action.

Blogging For Solicitors. Don’t Forget To Ask For The Sale!I am not a huge fan of hiring staff in my business, I think due to the fact that one of the biggest problems my legal consultancy clients all share is staff. For that reason, I prefer to outsource when I can.

I made contact with two of them, but on the third one’s website I came across a full blown, armour plated “New Client Avoidance Scheme”.

It was simply impossible to contact the company.

The ONLY method of contact, across their entire website, was a contact form on the contact page.

This was bad enough in and of itself (see below) but on this occasion I could not complete the enquiry form because their Google Recaptcha (spam) code wasn’t working.

The service that I was looking to buy costs around £300 PER MONTH, so here is a business losing nearly £4,000 per annum from my business, but more likely than not the same sum from many other businesses too.

The thing that is particularly frustrating is that I was recommended to this company by someone who is helping them with their marketing! So, they are actively seeking new clients and paying to generate them, but failing miserably when it comes to allowing new clients to contact them.

How is your New Client Avoidance Scheme?

There is one place that I see solicitors operating their New Client Avoidance Scheme more than in any others.

It is their website.

They might spend money enticing people to visit their website, either by blogging consistently or spending money on Google Ads (formerly Adwords), the person arrives on the website and likes what they see, reaches the end of the page and then is left wondering what they should do next.

Nowhere at the end of the page is the visitor told what to do if they would like to discover more about the solicitor’s services. They are simply left to their own devices.

Guess what happens?

They hit the back button and go to another law firm website. Eventually they will find a law firm that tells them how to get in touch, whether by calling, emailing or completing a free online enquiry. All of these methods MUST be in existence on every page of your website, especially your blog posts, along with Live Chat hosted by real human beings (not chat bots).

If you fail to have each of these contact methods on your website, you will be missing enquiries for your legal services which otherwise would come your way.

I know this because time and time again I implement this change across a new consultancy client website and on every occasion, so long as they have a reasonable volume of visitors to their website, the phone starts ringing more than it has done before.

So, if you are now blogging consistently, as you should be, ensure that you have all of these methods of contact available.

If you don’t yet have a 24 hours a day, 365/6 days a year Live Chat on your website you will be missing enquiries. Email me if you would like an introduction. It is a fully outsourced service so you don’t need to do a thing once you have signed up.

If you are running Google Ads to attract visitors to your website, you should read my Google Ads Whitepaper – available here: //www.samsonconsulting.co.uk/free-guides/google-adwords-whitepaper/

Ready to take action and see results now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Or Download My Free Marketing Guide For Solicitors Below:

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Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!