Blogging For Solicitors. Don’t Forget To Ask For The Sale!

I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now I needed to take action.

Blogging For Solicitors. Don’t Forget To Ask For The Sale!I am not a huge fan of hiring staff in my business, I think due to the fact that one of the biggest problems my legal consultancy clients all share is staff. For that reason, I prefer to outsource when I can.

I made contact with two of them, but on the third one’s website I came across a full blown, armour plated “New Client Avoidance Scheme”.

It was simply impossible to contact the company.

The ONLY method of contact, across their entire website, was a contact form on the contact page.

This was bad enough in and of itself (see below) but on this occasion I could not complete the enquiry form because their Google Recaptcha (spam) code wasn’t working.

The service that I was looking to buy costs around £300 PER MONTH, so here is a business losing nearly £4,000 per annum from my business, but more likely than not the same sum from many other businesses too.

The thing that is particularly frustrating is that I was recommended to this company by someone who is helping them with their marketing! So, they are actively seeking new clients and paying to generate them, but failing miserably when it comes to allowing new clients to contact them.

How is your New Client Avoidance Scheme?

There is one place that I see solicitors operating their New Client Avoidance Scheme more than in any others.

It is their website.

They might spend money enticing people to visit their website, either by blogging consistently or spending money on Google Ads (formerly Adwords), the person arrives on the website and likes what they see, reaches the end of the page and then is left wondering what they should do next.

Nowhere at the end of the page is the visitor told what to do if they would like to discover more about the solicitor’s services. They are simply left to their own devices.

Guess what happens?

They hit the back button and go to another law firm website. Eventually they will find a law firm that tells them how to get in touch, whether by calling, emailing or completing a free online enquiry. All of these methods MUST be in existence on every page of your website, especially your blog posts, along with Live Chat hosted by real human beings (not chat bots).

If you fail to have each of these contact methods on your website, you will be missing enquiries for your legal services which otherwise would come your way.

I know this because time and time again I implement this change across a new consultancy client website and on every occasion, so long as they have a reasonable volume of visitors to their website, the phone starts ringing more than it has done before.

So, if you are now blogging consistently, as you should be, ensure that you have all of these methods of contact available.

If you don’t yet have a 24 hours a day, 365/6 days a year Live Chat on your website you will be missing enquiries. Email me if you would like an introduction. It is a fully outsourced service so you don’t need to do a thing once you have signed up.

If you are running Google Ads to attract visitors to your website, you should read my Google Ads Whitepaper – available here: //

Ready to take action and see results now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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