I received a great email from a solicitor recently which I think you will find interesting. The email asked me one question:
"I think I can still ignore social media as it is simply not relevant to law firms, do you agree?"
Here is my very short answer:
Why? Social media is here to stay and should very much be a part of your Profit FlowCast (a small or a large part is completely at your discretion – but I strongly advise against ignoring it).
Forget the tag “Social Media” and instead think about what it actually is. Social Media is just a way of communicating. You can communicate with fellow business owners, your staff, your future staff, and more importantly your clients.
What is marketing? Marketing is about putting yourself in front of people who may now or in the future want to use your services.
Guess what? Your clients now and in the future are using Social Media. They are on Twitter and they are on Facebook and LinkedIn.
If they are there, you absolutely have to be there too. Why would you miss an opportunity to put yourself in front of your prospective clients, to remind them of your existence and to give yourself a chance of winning their business?
You only have to watch the advertisements on television now to realise how much emphasis the big players are putting on Social Media. Practically every other advertisement refers to their facebook listing or twitter profile. If the big players are doing this it is because they are measuring a return on investment and realising that it is working. They also understand that this is where their clients are spending time, so they absolutely must keep putting themselves in front of their clients.
There is another and perhaps more important benefit too; that is that Google likes to see real businesses with a social media presence. It is another way for them to check whether you are a real law firm, or someone who has just set up a website to try and generate leads.
You should be using Social Media in the marketing of your law firm (and I gave you 8 ways to do this yesterday in my blog).
For even more ways to market your law firm, see my free guide below:
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