The Recent Flooding Makes You Think!

The recent flooding shown on television and across all media platforms has been quite horrific. I don’t think you can get used to seeing people’s homes being several feet under water, and whilst the man rowing up the High Street draws a wry smile, you can’t get away from the severity and impact on the lives of those involved. It will take months or years for them to rebuild their lives, and for some of them sadly that is just not an option anymore. This is not in any way a trivial problem.

I don’t know about you, but I notice as I get older that I see more and more “not trivial problems”. Whether they relate to my ageing parent’s health, other family medical issues and challenges or everything that goes on in and around the workplace, these matters all take their toll. We all have to deal with them, and this can distract us from our main daily purpose of maintaining and hopefully growing our businesses.

Now you cannot stop these matters from happening, any more than the environment agency seems able to stop the floods, but you definitely can stop the impact that your time away from the office, or time in the office dealing with these ‘other matters’, has on the success of your business, and indeed you have a duty to do so, as we all do as business owners.

We have a duty to our staff, to our partners, to our spouses (sometimes one and the same), clients and suppliers, our children and most importantly to ourselves.

So if we know that there are always going to be ‘challenges’ and ‘problems’ which can derail us from the task of running a successful business, shouldn’t we do all that we can to ensure that our business can run as smoothly as possible with or without us at the helm? I say ‘we’ because the business I run is no different from your own. I run a business selling my expertise, just as you do. If enough people do not engage me, I will struggle just as much as you will if you do not have enough clients to help with your skills.

So shouldn’t we put in place systems to ensure that whether you or I are physically in our business, it is still being promoted to our target audience, and still bringing a steady stream of leads in? That way, in your case, your team is kept busy even without you there to ensure that that is the case! That would be a good position to be in wouldn’t it?

Therefore, automating your marketing so that it happens with or without you and so that you always have a steady stream of new clients coming to your law firm is a key part of your role.

I would say it is THE pivotal part of your role.

Whilst you originally trained in the law (and I have no doubt that you are now excellent at the provision of your legal services) unless or until you master the art of automated marketing to deliver new clients to you on a regular basis, the problems mentioned above can bring you down at a moment’s notice.

What could become a key to your future success when you automate it (your marketing), could be an extra one of those potential problems at some point in the future? But it absolutely does not have to be, and it really should not be. You can completely automate all aspects of your marketing so that they work with or without you. If you are interested in finding out how, I am happy to spend 20 minutes on the telephone with you discussing this in more detail.

If this sounds interesting, add some details below and let’s talk about automating the marketing of your practice:>>

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Legal Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks