The Recent Flooding Makes You Think!

The recent flooding shown on television and across all media platforms has been quite horrific. I don’t think you can get used to seeing people’s homes being several feet under water, and whilst the man rowing up the High Street draws a wry smile, you can’t get away from the severity and impact on the lives of those involved. It will take months or years for them to rebuild their lives, and for some of them sadly that is just not an option anymore. This is not in any way a trivial problem.

I don’t know about you, but I notice as I get older that I see more and more “not trivial problems”. Whether they relate to my ageing parent’s health, other family medical issues and challenges or everything that goes on in and around the workplace, these matters all take their toll. We all have to deal with them, and this can distract us from our main daily purpose of maintaining and hopefully growing our businesses.

Now you cannot stop these matters from happening, any more than the environment agency seems able to stop the floods, but you definitely can stop the impact that your time away from the office, or time in the office dealing with these ‘other matters’, has on the success of your business, and indeed you have a duty to do so, as we all do as business owners.

We have a duty to our staff, to our partners, to our spouses (sometimes one and the same), clients and suppliers, our children and most importantly to ourselves.

So if we know that there are always going to be ‘challenges’ and ‘problems’ which can derail us from the task of running a successful business, shouldn’t we do all that we can to ensure that our business can run as smoothly as possible with or without us at the helm? I say ‘we’ because the business I run is no different from your own. I run a business selling my expertise, just as you do. If enough people do not engage me, I will struggle just as much as you will if you do not have enough clients to help with your skills.

So shouldn’t we put in place systems to ensure that whether you or I are physically in our business, it is still being promoted to our target audience, and still bringing a steady stream of leads in? That way, in your case, your team is kept busy even without you there to ensure that that is the case! That would be a good position to be in wouldn’t it?

Therefore, automating your marketing so that it happens with or without you and so that you always have a steady stream of new clients coming to your law firm is a key part of your role.

I would say it is THE pivotal part of your role.

Whilst you originally trained in the law (and I have no doubt that you are now excellent at the provision of your legal services) unless or until you master the art of automated marketing to deliver new clients to you on a regular basis, the problems mentioned above can bring you down at a moment’s notice.

What could become a key to your future success when you automate it (your marketing), could be an extra one of those potential problems at some point in the future? But it absolutely does not have to be, and it really should not be. You can completely automate all aspects of your marketing so that they work with or without you. If you are interested in finding out how, I am happy to spend 20 minutes on the telephone with you discussing this in more detail.

If this sounds interesting, add some details below and let’s talk about automating the marketing of your practice:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).