The Recent Flooding Makes You Think!

The recent flooding shown on television and across all media platforms has been quite horrific. I don’t think you can get used to seeing people’s homes being several feet under water, and whilst the man rowing up the High Street draws a wry smile, you can’t get away from the severity and impact on the lives of those involved. It will take months or years for them to rebuild their lives, and for some of them sadly that is just not an option anymore. This is not in any way a trivial problem.

I don’t know about you, but I notice as I get older that I see more and more “not trivial problems”. Whether they relate to my ageing parent’s health, other family medical issues and challenges or everything that goes on in and around the workplace, these matters all take their toll. We all have to deal with them, and this can distract us from our main daily purpose of maintaining and hopefully growing our businesses.

Now you cannot stop these matters from happening, any more than the environment agency seems able to stop the floods, but you definitely can stop the impact that your time away from the office, or time in the office dealing with these ‘other matters’, has on the success of your business, and indeed you have a duty to do so, as we all do as business owners.

We have a duty to our staff, to our partners, to our spouses (sometimes one and the same), clients and suppliers, our children and most importantly to ourselves.

So if we know that there are always going to be ‘challenges’ and ‘problems’ which can derail us from the task of running a successful business, shouldn’t we do all that we can to ensure that our business can run as smoothly as possible with or without us at the helm? I say ‘we’ because the business I run is no different from your own. I run a business selling my expertise, just as you do. If enough people do not engage me, I will struggle just as much as you will if you do not have enough clients to help with your skills.

So shouldn’t we put in place systems to ensure that whether you or I are physically in our business, it is still being promoted to our target audience, and still bringing a steady stream of leads in? That way, in your case, your team is kept busy even without you there to ensure that that is the case! That would be a good position to be in wouldn’t it?

Therefore, automating your marketing so that it happens with or without you and so that you always have a steady stream of new clients coming to your law firm is a key part of your role.

I would say it is THE pivotal part of your role.

Whilst you originally trained in the law (and I have no doubt that you are now excellent at the provision of your legal services) unless or until you master the art of automated marketing to deliver new clients to you on a regular basis, the problems mentioned above can bring you down at a moment’s notice.

What could become a key to your future success when you automate it (your marketing), could be an extra one of those potential problems at some point in the future? But it absolutely does not have to be, and it really should not be. You can completely automate all aspects of your marketing so that they work with or without you. If you are interested in finding out how, I am happy to spend 20 minutes on the telephone with you discussing this in more detail.

If this sounds interesting, add some details below and let’s talk about automating the marketing of your practice:>>

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Legal Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.