Legal Marketing Advice That Produces £204,000 Additional Profit Costs Per Annum… 

I have a free money offer for you. It is a no strings offer and if you accept it you will receive free money every month for the remainder of your time in legal practice. 

£204,000 additional profit costs per annum for solicitorsI know you have this free money available because in the last 15 years of running my law firm marketing consultancy I have never met a firm that doesn’t have it.

How much free money you have available to you depends on how bad you are currently.

That’s right, if you are bad you can have more free money. It doesn’t sound particularly fair, but it is true. The worse you are currently at turning new enquiries into new clients, the more opportunity you have to make more free money.

Let me tell you a stark truth. Even in the areas of conveyancing, an area which conveyancers tell me all of the time that their service can only ever be sold on price, I have a lot of clients that convert 8 out of every 10 enquiries into instructions. They don’t believe the nonsense that every other conveyancer tells themselves. What’s more, they are not selling their services cheaply, if that is what you were thinking. They generally sell at the top end of the spectrum.

How do they do this when everyone else just gives up when they hear the words “How much do you charge” to then just blurt out their fees and disbursements like a robot near the end of its mechanical existence?

First, they don’t answer that question immediately. How can they?

How can you answer a question of how much you charge before knowing all of the details of the transaction? I am not just talking about the value of the property either. I mean the real details. Why is the client moving? Where are they moving to? What are their timescales? What matters the most to them about this transaction?

You can only explain the value of YOUR services when you know what MATTERS to the client. Once you know that and then EXPLAIN why your service is ideally matched to your clients’ needs, then you win the instruction and price is not the determining factor.

The good news is that your competitors aren’t doing this – ever!

How do I know this? I have spent the last 15 years working with solicitors to improve their conversion skills (not selling skills). I have never worked with a firm that was brilliant at converting new enquiries into clients before working with me.

All of my clients came to me asking for more clients for their law firm. I realised that if I improved their conversion skills, they would have more clients for life without having to spend a penny more on marketing. Now in most cases my clients didn’t find this exciting, that is, until they saw what it meant to them financially.

If they were converting at the relatively low but very common figure of one in three, with 100 enquiries each month they were taking on 33 clients.

If I got them up to one in two, they had an additional 17 clients each month, which conservatively creates an additional £17,000 per month profit costs, or £204,000 per year.

Who doesn’t want that?

When you master the art of The Meaningful Conversation, you convert more enquiries into new instructions each and every month. I dedicate more than 20 pages to this topic in my book, The Law Firm Growth Formula – How smart solicitors attract more of the right clients at the right price to grow their law firm quickly.

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks