Legal Marketing Advice That Produces £204,000 Additional Profit Costs Per Annum… 

I have a free money offer for you. It is a no strings offer and if you accept it you will receive free money every month for the remainder of your time in legal practice. 

£204,000 additional profit costs per annum for solicitorsI know you have this free money available because in the last 15 years of running my law firm marketing consultancy I have never met a firm that doesn’t have it.

How much free money you have available to you depends on how bad you are currently.

That’s right, if you are bad you can have more free money. It doesn’t sound particularly fair, but it is true. The worse you are currently at turning new enquiries into new clients, the more opportunity you have to make more free money.

Let me tell you a stark truth. Even in the areas of conveyancing, an area which conveyancers tell me all of the time that their service can only ever be sold on price, I have a lot of clients that convert 8 out of every 10 enquiries into instructions. They don’t believe the nonsense that every other conveyancer tells themselves. What’s more, they are not selling their services cheaply, if that is what you were thinking. They generally sell at the top end of the spectrum.

How do they do this when everyone else just gives up when they hear the words “How much do you charge” to then just blurt out their fees and disbursements like a robot near the end of its mechanical existence?

First, they don’t answer that question immediately. How can they?

How can you answer a question of how much you charge before knowing all of the details of the transaction? I am not just talking about the value of the property either. I mean the real details. Why is the client moving? Where are they moving to? What are their timescales? What matters the most to them about this transaction?

You can only explain the value of YOUR services when you know what MATTERS to the client. Once you know that and then EXPLAIN why your service is ideally matched to your clients’ needs, then you win the instruction and price is not the determining factor.

The good news is that your competitors aren’t doing this – ever!

How do I know this? I have spent the last 15 years working with solicitors to improve their conversion skills (not selling skills). I have never worked with a firm that was brilliant at converting new enquiries into clients before working with me.

All of my clients came to me asking for more clients for their law firm. I realised that if I improved their conversion skills, they would have more clients for life without having to spend a penny more on marketing. Now in most cases my clients didn’t find this exciting, that is, until they saw what it meant to them financially.

If they were converting at the relatively low but very common figure of one in three, with 100 enquiries each month they were taking on 33 clients.

If I got them up to one in two, they had an additional 17 clients each month, which conservatively creates an additional £17,000 per month profit costs, or £204,000 per year.

Who doesn’t want that?

When you master the art of The Meaningful Conversation, you convert more enquiries into new instructions each and every month. I dedicate more than 20 pages to this topic in my book, The Law Firm Growth Formula – How smart solicitors attract more of the right clients at the right price to grow their law firm quickly.

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Looking For More Help Growing Your Law Firm Or Consultancy?