Solicitors: What Do You Call Them On Your Law Firm Website?

Solicitors: What Do You Call Them On Your Law Firm Website?

Potato or Potaato?

Tomato or Tomaato?

I don’t want to call the whole thing off, but what you call things does matter.

We have some very different phrases from our friends across the pond for certain words that can lead to confusion or hilarity, depending on your viewpoint.

However, when it comes to the wording of a common, known ‘thing’, it is one of those rare exceptions that I do believe you should do what the majority are doing.

The ‘thing’ in question to which I am referring to today is a very important ‘thing’ for your business and for mine.

I am currently looking for someone to do some flooring for me at home and these ‘things’ were a key part of the reason why someone was in my house earlier this week to measure up.

The thing is, do you call this ‘thing’ a ‘testimonial’ or a ‘review’?

In my opinion, because the majority of us are now hard wired to look for ‘reviews’ before making a purchasing decision, I firmly believe that you should be calling them ‘Reviews’.

Think about your own buying habits; Amazon, Trip Advisor,, Air BNB if you are a hipster, all focus heavily on Reviews. Websites like Trustpilot interesting calls them ‘reviews’ and it is their entire business model, so they should have an idea what the majority are calling them.

I can almost guarantee from my many hours of trawling law firm websites that if you take a moment to look at your website now your ‘things’ will be under the heading of ‘Testimonials’ in your navigation.

I would very quickly change that if you want your prospects to think you are the right firm for them.

On the subject of ‘reviews’, it would be churlish of me not to bring something up.

If you have purchased, read AND like my new book, The Law Firm Growth Formula, please would you be so kind as to leave me a review on Amazon?

It really does mean an awful lot to me, so if it has pleased you, helped you, entertained you, your review would be so very greatly appreciated.

Here is the link: //

If you haven’t yet bought it, I hope that you will as I know it can help you to grow your law firm quickly and cost effectively.

Thank you.

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Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

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