Solicitors. You Don’t Know What You Don’t Know With Marketing

The old saying goes that you don’t know what you don’t know.

It is true isn’t it?

Law Firm Marketing Questions

It was brought home to me recently when I finally hit the wall with my hopeless wireless internet at home. Whilst it is advertised as up to 50mbps meaning that it should be very fast, my Virgin Broadband has been sending my whole family slightly mad for a number of months since we had a Virgin Super Hub fitted which acts as a modem and a wireless router.

At first it was nice to be told that I was entitled to this amazing piece of equipment because I have been such a good customer for so long. Lucky me.

Also at first it seemed to work.

However, that didn’t last so long. Slowly over the next few months the connection seemed to get slower and slower and frequently disappeared completely.

With a business run largely online, plus two teenage children and a wife who likes her ipad, this wasn’t acceptable.

I would call Virgin for advice, they would tell me that they would carry out some tests at their end, and then, hey presto, it would work again, for a few hours at least anyway.

So endure we would for a few more weeks, then I would try again.

Finally, I asked my wife to call them as I was losing patience.

She lost patience. She was made to feel that it was our problem and not Virgin’s problem.

I had had enough. I now had two choices; change my broadband provider or fix the problem myself without knowing how to.

Changing Broadband meant moving to Sky or BT. I go out of my way to avoid BT as their customer service is just so dreadful, and I had heard similar horror stories about Sky Broadband.

So option 2 looked more appealing, although I didn’t know where to start.

I guessed it could be a wireless router issue, so I went on to Amazon and did a search for wireless router. I found one with excellent reviews, and then I searched the reviews for that router for any mention of Virgin.


Someone had also been given a Virgin Super Hub and almost lost the will to use wireless, then bought this router and instantly his problems were fixed. I ordered it straight away and on arrival the next day set it up hoping that this would solve my problems.

It did.

From only ever having reached the heights of 30mbps on a speed test previously, all of a sudden I was awash with 70mbps and the signal also reached before unreachable parts of my house.

Why had it taken me so long to do this, I asked myself?

When I work from home (which isn’t often but is a need) I have a significant reliance on broadband. I use it for managing Google Adwords campaigns for my clients’ businesses and my own, for making changes to website landing pages to improve performance, and for my many online meetings using Gotomeeting and online webinars with Gotowebinar.

So why did it take me so long to fix this problem?

I didn’t know what I didn’t know.

I didn’t for a long time think it could be as simple as buying a new wireless router. It was only when sheer frustration kicked in when I was working from home one day and couldn’t load Google Adwords that I hit breaking point and, using my phone’s 4g connection of course, went online and vowed to fix the problem.

I fixed it within 2 minutes (and a 24 hour wait for delivery of the wireless router).

So I was thinking about this situation, and wondering if the same applies to you.

You don’t know what you don’t know.

Maybe that means that you believe that the days that you could have as many clients as you wanted to be profitable are gone? A solicitor once said this to me, then in no time at all had all of the work that they could handle coming their way once they had spoken with me and starting doing the right things instead of the wrong things.

“I didn’t know I could still do this….” he said.

Or is it that despite you constantly being told your legal website should deliver new clients to you each and every month, you simply think that is nonsense and sounds too good to be true.

You don’t know what you don’t know.

Your law firm website can and should be doing this. Let me show you how.

Whatever your challenges or questions right now when it comes to marketing your law firm, I have got the answer for you.

You just need to ask the question.

Your Legal Marketing Questions Answered.

The fastest way to have your own legal marketing questions answered is to download my guide below, and within that guide I will tell you exactly how to set up a time to talk with me without cost to ask your most pressing law firm marketing questions:

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.