Solicitors. You Don’t Know What You Don’t Know With Marketing

The old saying goes that you don’t know what you don’t know.

It is true isn’t it?

Law Firm Marketing Questions

It was brought home to me recently when I finally hit the wall with my hopeless wireless internet at home. Whilst it is advertised as up to 50mbps meaning that it should be very fast, my Virgin Broadband has been sending my whole family slightly mad for a number of months since we had a Virgin Super Hub fitted which acts as a modem and a wireless router.

At first it was nice to be told that I was entitled to this amazing piece of equipment because I have been such a good customer for so long. Lucky me.

Also at first it seemed to work.

However, that didn’t last so long. Slowly over the next few months the connection seemed to get slower and slower and frequently disappeared completely.

With a business run largely online, plus two teenage children and a wife who likes her ipad, this wasn’t acceptable.

I would call Virgin for advice, they would tell me that they would carry out some tests at their end, and then, hey presto, it would work again, for a few hours at least anyway.

So endure we would for a few more weeks, then I would try again.

Finally, I asked my wife to call them as I was losing patience.

She lost patience. She was made to feel that it was our problem and not Virgin’s problem.

I had had enough. I now had two choices; change my broadband provider or fix the problem myself without knowing how to.

Changing Broadband meant moving to Sky or BT. I go out of my way to avoid BT as their customer service is just so dreadful, and I had heard similar horror stories about Sky Broadband.

So option 2 looked more appealing, although I didn’t know where to start.

I guessed it could be a wireless router issue, so I went on to Amazon and did a search for wireless router. I found one with excellent reviews, and then I searched the reviews for that router for any mention of Virgin.

Bingo!

Someone had also been given a Virgin Super Hub and almost lost the will to use wireless, then bought this router and instantly his problems were fixed. I ordered it straight away and on arrival the next day set it up hoping that this would solve my problems.

It did.

From only ever having reached the heights of 30mbps on a speed test previously, all of a sudden I was awash with 70mbps and the signal also reached before unreachable parts of my house.

Why had it taken me so long to do this, I asked myself?

When I work from home (which isn’t often but is a need) I have a significant reliance on broadband. I use it for managing Google Adwords campaigns for my clients’ businesses and my own, for making changes to website landing pages to improve performance, and for my many online meetings using Gotomeeting and online webinars with Gotowebinar.

So why did it take me so long to fix this problem?

I didn’t know what I didn’t know.

I didn’t for a long time think it could be as simple as buying a new wireless router. It was only when sheer frustration kicked in when I was working from home one day and couldn’t load Google Adwords that I hit breaking point and, using my phone’s 4g connection of course, went online and vowed to fix the problem.

I fixed it within 2 minutes (and a 24 hour wait for delivery of the wireless router).

So I was thinking about this situation, and wondering if the same applies to you.

You don’t know what you don’t know.

Maybe that means that you believe that the days that you could have as many clients as you wanted to be profitable are gone? A solicitor once said this to me, then in no time at all had all of the work that they could handle coming their way once they had spoken with me and starting doing the right things instead of the wrong things.

“I didn’t know I could still do this….” he said.

Or is it that despite you constantly being told your legal website should deliver new clients to you each and every month, you simply think that is nonsense and sounds too good to be true.

You don’t know what you don’t know.

Your law firm website can and should be doing this. Let me show you how.

Whatever your challenges or questions right now when it comes to marketing your law firm, I have got the answer for you.

You just need to ask the question.

Your Legal Marketing Questions Answered.

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