Solicitors. You Don’t Know What You Don’t Know With Marketing

The old saying goes that you don’t know what you don’t know.

It is true isn’t it?

Law Firm Marketing Questions

It was brought home to me recently when I finally hit the wall with my hopeless wireless internet at home. Whilst it is advertised as up to 50mbps meaning that it should be very fast, my Virgin Broadband has been sending my whole family slightly mad for a number of months since we had a Virgin Super Hub fitted which acts as a modem and a wireless router.

At first it was nice to be told that I was entitled to this amazing piece of equipment because I have been such a good customer for so long. Lucky me.

Also at first it seemed to work.

However, that didn’t last so long. Slowly over the next few months the connection seemed to get slower and slower and frequently disappeared completely.

With a business run largely online, plus two teenage children and a wife who likes her ipad, this wasn’t acceptable.

I would call Virgin for advice, they would tell me that they would carry out some tests at their end, and then, hey presto, it would work again, for a few hours at least anyway.

So endure we would for a few more weeks, then I would try again.

Finally, I asked my wife to call them as I was losing patience.

She lost patience. She was made to feel that it was our problem and not Virgin’s problem.

I had had enough. I now had two choices; change my broadband provider or fix the problem myself without knowing how to.

Changing Broadband meant moving to Sky or BT. I go out of my way to avoid BT as their customer service is just so dreadful, and I had heard similar horror stories about Sky Broadband.

So option 2 looked more appealing, although I didn’t know where to start.

I guessed it could be a wireless router issue, so I went on to Amazon and did a search for wireless router. I found one with excellent reviews, and then I searched the reviews for that router for any mention of Virgin.


Someone had also been given a Virgin Super Hub and almost lost the will to use wireless, then bought this router and instantly his problems were fixed. I ordered it straight away and on arrival the next day set it up hoping that this would solve my problems.

It did.

From only ever having reached the heights of 30mbps on a speed test previously, all of a sudden I was awash with 70mbps and the signal also reached before unreachable parts of my house.

Why had it taken me so long to do this, I asked myself?

When I work from home (which isn’t often but is a need) I have a significant reliance on broadband. I use it for managing Google Adwords campaigns for my clients’ businesses and my own, for making changes to website landing pages to improve performance, and for my many online meetings using Gotomeeting and online webinars with Gotowebinar.

So why did it take me so long to fix this problem?

I didn’t know what I didn’t know.

I didn’t for a long time think it could be as simple as buying a new wireless router. It was only when sheer frustration kicked in when I was working from home one day and couldn’t load Google Adwords that I hit breaking point and, using my phone’s 4g connection of course, went online and vowed to fix the problem.

I fixed it within 2 minutes (and a 24 hour wait for delivery of the wireless router).

So I was thinking about this situation, and wondering if the same applies to you.

You don’t know what you don’t know.

Maybe that means that you believe that the days that you could have as many clients as you wanted to be profitable are gone? A solicitor once said this to me, then in no time at all had all of the work that they could handle coming their way once they had spoken with me and starting doing the right things instead of the wrong things.

“I didn’t know I could still do this….” he said.

Or is it that despite you constantly being told your legal website should deliver new clients to you each and every month, you simply think that is nonsense and sounds too good to be true.

You don’t know what you don’t know.

Your law firm website can and should be doing this. Let me show you how.

Whatever your challenges or questions right now when it comes to marketing your law firm, I have got the answer for you.

You just need to ask the question.

Your Legal Marketing Questions Answered.

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Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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