Why Solicitors Should Spend More Money On Ads

I mentioned in my last blog post two weeks ago that if you are using Google Ads to market your law firm and doing it properly, the only question you should ever be asking is “How can I spend more money with Google?”

21 Reasons For Law Firms To Use Google Ads

I said I would expand on this point – so here I go.

If you are using Google Ads correctly, you will be making more money than you spend my many multiples.

This is usually at least three times what you spend, often as much as ten times.

So if you are spending £1,000 a month on Ads and generating £10,000 in fees, the only logical question has to be this, doesn’t it?

“How can I spend £2,000, £3,000 or £5,000?”

I accept that there might be a cash flow issue, but that aside, why wouldn’t you increase your spend?

The good news here is that often when you increase your spend the enquiries for your services actually increase by a bigger proportion than your increased budget.

Why?

Usually because most budgets run out on some days. For example, if you have a daily budget of £30 a day and your average cost per click is £1, 30 clicks on any given day means that your advertisements stop showing.

This is a big problem though, as some clients will look at your advertisement and website two or three times before taking action. If your advertisements have stopped showing because your budget has run out, they won’t find you again when they come back, but they will find your competitors.

It is for this reason that I have seen the doubling of an Ads budget lead to a trebling of enquiries.

Exciting, yes?

I know I was excited, and my client was thrilled. Obviously, as a solicitor, they didn’t jump up and down, but I know inside they were doing just that.

So my question for you is this – can you spend more money on your Ads campaign?

If you are spending money on Ads and have not yet read this, you really must read my Google Ads Whitepaper: Google Ads Whitepaper

Ready To Take Action And See Results Now?

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Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.