THE Marketing Strategy For Consultant Solicitors

THE Marketing Strategy For Consultant SolicitorsMy marketing strategy for consultant solicitors is this:

  1. Have your own website promoting your services, eg Brenda Kelly, part of ABC Solicitors.
  2. Add content to this website every single week that answers questions your ideal prospects type into Google, eg “How do I extend my lease” or “I have been dismissed, what can I do?”.
  3. On each page of your website invite the visitor to call, email, live chat with you or to download your ‘item of value’ in exchange for their email address. This can be as simple as a brochure for your services, or a checklist that explains what they need to do in a legal situation related to your area of expertise (which points out to them why they need you to do it for them).
  4. Use that content to email your marketing database to remind them of your existence and invite them to set up a call to discover more about how you can help them. I use and recommend Aweber for email marketing. Email me if you would like the set up guide. Email marketing is ESSENTIAL for B2B consultant solicitors.
  5. Post links to your articles on LinkedIn to move people from LinkedIn (where you do not own the access to them) to your email address (where you do).

If you do not follow this plan, unless you have a very strong referral network, it will be very difficult to generate a consistent level of interest in your consultancy services.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.