Marketing Plan For Business To Business Solicitors

My marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this:

  1. Write articles on your website that answer questions your ideal clients type into Google. For me, this relates usually to “how to get more clients for a xxx”. For you it might be “How do I extend my commercial property lease?” or “How do I fire an employee?”.
  2. On each of those articles, offer an ‘item of value’ such as a PDF book, a checklist or even just your brochure in exchange for their email address.
  3. Email your prospects every single week, without fail, providing valuable information that answers your prospects questions, proving your expertise, then at the end of that email offer a strategy call with you. I use and recommend Aweber  for my email marketing. Reply to this email if you would like my set up guide.
  4. Include in that email the link to your online diary, embedded into your website, using the software that I use or similar – Acuity.  This software syncs with your current calendar software to ensure appointments cannot be booked over each other.

Marketing Plan For Business To Business SolicitorsWhen you have followed this system for several weeks and months, your diary will be full of prospects eager to discover more about working with you.

In my experience, most business to business solicitors never complete the system, or if they do, are not consistent at following it, and CONSISTENCY is what makes ALL of the difference to its success or failure.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.