Marketing Plan For Business To Business Solicitors

My marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this:

  1. Write articles on your website that answer questions your ideal clients type into Google. For me, this relates usually to “how to get more clients for a xxx”. For you it might be “How do I extend my commercial property lease?” or “How do I fire an employee?”.
  2. On each of those articles, offer an ‘item of value’ such as a PDF book, a checklist or even just your brochure in exchange for their email address.
  3. Email your prospects every single week, without fail, providing valuable information that answers your prospects questions, proving your expertise, then at the end of that email offer a strategy call with you. I use and recommend Aweber  for my email marketing. Reply to this email if you would like my set up guide.
  4. Include in that email the link to your online diary, embedded into your website, using the software that I use or similar – Acuity.  This software syncs with your current calendar software to ensure appointments cannot be booked over each other.

Marketing Plan For Business To Business SolicitorsWhen you have followed this system for several weeks and months, your diary will be full of prospects eager to discover more about working with you.

In my experience, most business to business solicitors never complete the system, or if they do, are not consistent at following it, and CONSISTENCY is what makes ALL of the difference to its success or failure.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.