THE Marketing Strategy For Consultant Solicitors

THE Marketing Strategy For Consultant SolicitorsMy marketing strategy for consultant solicitors is this:

  1. Have your own website promoting your services, eg Brenda Kelly, part of ABC Solicitors.
  2. Add content to this website every single week that answers questions your ideal prospects type into Google, eg “How do I extend my lease” or “I have been dismissed, what can I do?”.
  3. On each page of your website invite the visitor to call, email, live chat with you or to download your ‘item of value’ in exchange for their email address. This can be as simple as a brochure for your services, or a checklist that explains what they need to do in a legal situation related to your area of expertise (which points out to them why they need you to do it for them).
  4. Use that content to email your marketing database to remind them of your existence and invite them to set up a call to discover more about how you can help them. I use and recommend Aweber for email marketing. Email me if you would like the set up guide. Email marketing is ESSENTIAL for B2B consultant solicitors.
  5. Post links to your articles on LinkedIn to move people from LinkedIn (where you do not own the access to them) to your email address (where you do).

If you do not follow this plan, unless you have a very strong referral network, it will be very difficult to generate a consistent level of interest in your consultancy services.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.