THE Marketing Strategy For Consultant Solicitors

THE Marketing Strategy For Consultant SolicitorsMy marketing strategy for consultant solicitors is this:

  1. Have your own website promoting your services, eg Brenda Kelly, part of ABC Solicitors.
  2. Add content to this website every single week that answers questions your ideal prospects type into Google, eg “How do I extend my lease” or “I have been dismissed, what can I do?”.
  3. On each page of your website invite the visitor to call, email, live chat with you or to download your ‘item of value’ in exchange for their email address. This can be as simple as a brochure for your services, or a checklist that explains what they need to do in a legal situation related to your area of expertise (which points out to them why they need you to do it for them).
  4. Use that content to email your marketing database to remind them of your existence and invite them to set up a call to discover more about how you can help them. I use and recommend Aweber for email marketing. Email me if you would like the set up guide. Email marketing is ESSENTIAL for B2B consultant solicitors.
  5. Post links to your articles on LinkedIn to move people from LinkedIn (where you do not own the access to them) to your email address (where you do).

If you do not follow this plan, unless you have a very strong referral network, it will be very difficult to generate a consistent level of interest in your consultancy services.

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

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