My marketing strategy for consultant solicitors is this:
- Have your own website promoting your services, eg Brenda Kelly, part of ABC Solicitors.
- Add content to this website every single week that answers questions your ideal prospects type into Google, eg “How do I extend my lease” or “I have been dismissed, what can I do?”.
- On each page of your website invite the visitor to call, email, live chat with you or to download your ‘item of value’ in exchange for their email address. This can be as simple as a brochure for your services, or a checklist that explains what they need to do in a legal situation related to your area of expertise (which points out to them why they need you to do it for them).
- Use that content to email your marketing database to remind them of your existence and invite them to set up a call to discover more about how you can help them. I use and recommend Aweber for email marketing. Email me if you would like the set up guide. Email marketing is ESSENTIAL for B2B consultant solicitors.
- Post links to your articles on LinkedIn to move people from LinkedIn (where you do not own the access to them) to your email address (where you do).
If you do not follow this plan, unless you have a very strong referral network, it will be very difficult to generate a consistent level of interest in your consultancy services.
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