This Will NOT Help Your Law Firm Marketing

When I was a solicitor, my secretary (who was much more of an assistant really) used to like to test me.

(I have to be careful in typing this as some 25 years later she works with me again now and I have to say is doing a fantastic job; so if you are reading this Christelle, big hugs :).)

So how did she test me?

She would leave out a very important word in a letter to the other side.

Now, bearing in mind that my specialism at this point was personal injury claims, this potentially could cause some serious problems, especially as this is the context that the word “NOT” got omitted was this one:

'We do accept your offer of £120,000.'

What I dictated was “We do NOT accept your offer of £120,000.”

One tiny three letter word with a substantial difference in meaning, particularly when the offer that I was rejecting was usually many hundred percentage points below the offer finally accepted.

Thankfully I had checks in place which ensured that I always spotted this before it left the office, so no problems were caused.

The checking system was very dull; it was just that no letter accepting an offer could be sent out without me personally signing it off.

This forced me to re-read the letter to ensure that no important words had been omitted from my acceptance letters.

It was a dull system, but it worked.

Most systems or checks are quite dull, but often so very important.

For example, checking every single month how many people visited your law firm website, how many people made enquiries and how many then turned into clients, are all very important checks.

Taking that data and using it as a benchmark and constantly working on improving the figures is where the fun starts.

Sadly, I know most solicitors don’t even do these checks.

Why ‘sadly’? Because doing them is the start of making a firm more successful. Doing them each and every month, then working on improving each of the figures ensures your firm thrives.

These are just the most basic of checks. What others should you be doing?

Hop on a "More Clients Strategy Call" with me and I will let you know.

Simply sign up for the free guide below and I will show you how to book a call with me (free of charge):

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.