Specialist Pay Per Click and Google Ads management for UK law firms that want more profitable enquiries, not just more clicks.
If you are looking for PPC for law firms, I can help you reduce wasted Google Ads spend, attract more qualified legal enquiries and turn more of those enquiries into profitable new clients.
I am Nick Jervis, a former solicitor and law firm PPC specialist. I have been managing Google Ads campaigns for UK law firms since 2004.
Book a free, no-obligation Google Ads review call with me and I will show you where your campaign is leaking money, which keywords are wasting budget, and where you may be missing better-quality enquiries.
Why Choose Me For PPC For Law Firms?
- Former solicitor, non-practising.
- Managing Google Ads for law firms since 2004.
- Specialist law firm PPC consultant, not a general marketing agency.
“Ads (Google Ads now) is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work. But he did, by analysing very closely what people were looking for and tailoring our Ads efforts towards them.
It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous!”
Peter Russell
What I Will Check On Your Free PPC Review Call
On your free PPC review call, I will look at where your Google Ads campaign may be wasting money and where better enquiries may be available.
I will check:
- Whether your PPC keywords are too broad
- Which search terms are wasting budget
- Whether your ads properly match what potential clients are searching for
- Whether your landing pages are strong enough to convert clicks into new enquiries for your services
- Whether your conversion tracking is accurate and how to improve it
- Whether your campaign is attracting the right type of enquiries
- Whether Google’s automated recommendations are helping your firm or helping Google spend your budget (often the latter)
You will leave the call with clear, practical advice on how to improve your law firm PPC campaign.
Does PPC work for law firms?
Yes, PPC can work extremely well for law firms when the campaign targets the right legal services, filters out poor-quality searches and sends visitors to pages designed to convert enquiries into instructions.
Why is PPC for law firms so expensive?
Legal keywords are competitive because a single new client can be very valuable. That means your campaign needs tight keyword targeting, strong negative keywords, accurate conversion tracking and landing pages that convert.
Can you review my existing Google Ads campaign?
Yes. On your free PPC review call, I will look for wasted spend, weak search terms, poor tracking, landing-page problems and opportunities to generate better-quality enquiries.
Do you only work with law firms?
Barring a few exceptions for long term business friends, my marketing work is focused on law firms, so you are not paying for a general agency to learn the legal sector with your budget.
Book your free, no-obligation Google Ads review call with me now:
Or Download My Free PPC For Law Firms Book
