Partner Was Able To Do Only The Legal Work They Loved


Partner Was Able To Do Only The Legal Work They Loved

Solicitor X was one of two partners. When I first visited him he was struggling to generate enough work to satisfy himself and his required income levels. The interesting thing for me when sitting down with him was that whilst there was one area of law that he particularly enjoyed doing, he had convinced himself that there was simply not enough of that type of work available.

Now I see this frequently, as I am a firm believer that a person doing more of the work they really enjoy leads only one way; to success for them and their clients. I did not accept that there was not enough of the type of work solicitor X was looking to do and formulated a plan to show him how to win more of it so that he could enjoy his daily practice more.

As with all of my clients, I started first on the marketing methods of generating new clients that cost little or nothing at all. I always like to start here as if I can prove my skills with a very limited budget, it gives confidence to my clients that once I start to spend a little more of their money they will get an even bigger return on their investment (ie even more clients).

Within three months solicitor X had increased his billing by over £10,000 per month. What was more exciting was that in doing so we uncovered a niche area of law within the specialist area that solicitor X enjoyed that has become more and more profitable. Solicitor X is now an expert in this field.

Nick Says:

"Nothing gives me greater satisfaction than seeing a solicitor transformed from struggling to successful (and happy). Solicitor X was a great example of this."

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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