How Smart Solicitors Use Questions To Grow Their Law Firms

My son turning 16 and my daughter off to university in September has got me thinking a lot recently about them. It truly seems like yesterday that they were both toddlers.

One of the fondest memories of them being small for me is the huge volume of questions that they used to ask. They were empty sponges waiting to soak up knowledge. I think the average amount of questions asked by children is 200 per day. Some days I know it felt like a lot more than that.

Why have you taken my food bowl away?

Because it’s empty.

Why is it empty?

Because you ate all of your breakfast.

Why are you putting it in the sink?

To wash it up.

What is washing up…..

And so it would go on.

They teach you a lot your children; as much maybe as we teach them.

Questions are so powerful in youth and in business, yet I believe that we ask less and less questions the older we get, instead accepting what is happening.

This is such a shame, because the questions you ask can provide you with the answers that you need to get you where you want to be.

However, some solicitors still ask a lot of questions and I am lucky in that they often ask me their most pressing ones when it comes to growing their law firm on a More Clients Now strategy call. I also have conversations with my consultancy clients and Marketing4Solicitors members too. I usually speak with anything from 30 to 50 solicitors a month in various different calls. I still hear some great questions and I have answers for them all.

I love questions.

Here are some questions that I have received and answered recently:

  • What should your staff bill be (and not be) as a percentage of your turnover?
  • How do you make underperforming (meaning under billing) fee earners improve?
  • How do you give yourself a 95% chance of achieving your goals?
  • What is the average amount that solicitors spend on Google Adwords?
  • How can I add £20,000 a month to my turnover within 90 days and forever more thereafter?
  • When can I stop spending money on Google Adwords?

These questions are all answered, some in great detail, in the latest issue of Marketing4Solicitors, which is yours to download as soon as you join.

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Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!