What, if you don’t have it, or don’t have enough of it, means that you will never get free visitors to your law firm website?
What, if you don’t have enough of it, means that you will not get any enquiries for your services even if you spend a small fortune on Google Ads to bring large volumes of prospects to your website?
First, let me tell you what it isn’t.
It is not the design of your website. It is not the pictures. It is not the colour scheme. It is not the font used. It is not the infinity scrolling website that your legal website designer wants you to have because it is fun for him or her to build it that way.
It is none of these things.
The “thing” that is responsible for 95% of anything that happens on your website is the content.
If you don’t have enough content on each page, or enough content in terms of volume of pages on your website, or do not use the right content to appeal to your prospects, you can simply forget about your website bringing clients to you consistently, which, remember, is its only purpose!
I wanted to spell this out to you because so many solicitors fixate on the wrong things when it comes to their website.
You can have the prettiest website in the world but if the content is not good enough your telephone will not ring.
Conversely, you can have the ugliest website in the world, but if it has the right content on it, you will still be as busy as you would like to be.
Check the content on your website.
Is there enough of it (400 or more words per page to give Google a chance of reading the page and understanding what it is that ou are selling)?
Are there enough pages for each of your core legal services (around five to ten per service area) to convey your expertise in that arena?
If not, improving this can make a dramatic difference to the number of times that your telephone rings each month.
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
