What Is Responsible For 95% Of The Success Of Your Law Firm Website?

What, if you don’t have it, or don’t have enough of it, means that you will never get free visitors to your law firm website?

What, if you don’t have enough of it, means that you will not get any enquiries for your services even if you spend a small fortune on Google Ads to bring large volumes of prospects to your website?

First, let me tell you what it isn’t.

It is not the design of your website. It is not the pictures. It is not the colour scheme. It is not the font used. It is not the infinity scrolling website that your legal website designer wants you to have because it is fun for him or her to build it that way.

It is none of these things.

The “thing” that is responsible for 95% of anything that happens on your website is the content.

If you don’t have enough content on each page, or enough content in terms of volume of pages on your website, or do not use the right content to appeal to your prospects, you can simply forget about your website bringing clients to you consistently, which, remember, is its only purpose!

I wanted to spell this out to you because so many solicitors fixate on the wrong things when it comes to their website.

You can have the prettiest website in the world but if the content is not good enough your telephone will not ring.

Conversely, you can have the ugliest website in the world, but if it has the right content on it, you will still be as busy as you would like to be.

Check the content on your website.

Is there enough of it (400 or more words per page to give Google a chance of reading the page and understanding what it is that ou are selling)?

Are there enough pages for each of your core legal services (around five to ten per service area) to convey your expertise in that arena?

If not, improving this can make a dramatic difference to the number of times that your telephone rings each month.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.