What Is Responsible For 95% Of The Success Of Your Law Firm Website?

What, if you don’t have it, or don’t have enough of it, means that you will never get free visitors to your law firm website?

What, if you don’t have enough of it, means that you will not get any enquiries for your services even if you spend a small fortune on Google Adwords to bring large volumes of prospects to your website?

First, let me tell you what it isn’t.

It is not the design of your website. It is not the pictures. It is not the colour scheme. It is not the font used. It is not the infinity scrolling website that your website designer wants you to have because it is fun for him or her to build it that way.

It is none of these things.

The “thing” that is responsible for 95% of anything that happens on your website is the content.

If you don’t have enough content on each page, or enough content in terms of volume of pages on your website, or do not use the right content to appeal to your prospects, you can simply forget about your website bringing clients to you consistently, which, remember, is its only purpose!

I wanted to spell this out to you because so many solicitors fixate on the wrong things when it comes to their website.

You can have the prettiest website in the world but if the content is not good enough your telephone will not ring.

Conversely, you can have the ugliest website in the world, but if it has the right content on it, you will still be as busy as you would like to be.

Check the content on your website.

Is there enough of it (400 or more words per page to give Google a chance of reading the page and understanding what it is that ou are selling)?

Are there enough pages for each of your core legal services (around five to ten per service area) to convey your expertise in that arena?

If not, improving this can make a dramatic difference to the number of times that your telephone rings each month.

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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