How Smart Solicitors Use Questions To Grow Their Law Firms

My son turning 16 and my daughter off to university in September has got me thinking a lot recently about them. It truly seems like yesterday that they were both toddlers.

One of the fondest memories of them being small for me is the huge volume of questions that they used to ask. They were empty sponges waiting to soak up knowledge. I think the average amount of questions asked by children is 200 per day. Some days I know it felt like a lot more than that.

Why have you taken my food bowl away?

Because it’s empty.

Why is it empty?

Because you ate all of your breakfast.

Why are you putting it in the sink?

To wash it up.

What is washing up…..

And so it would go on.

They teach you a lot your children; as much maybe as we teach them.

Questions are so powerful in youth and in business, yet I believe that we ask less and less questions the older we get, instead accepting what is happening.

This is such a shame, because the questions you ask can provide you with the answers that you need to get you where you want to be.

However, some solicitors still ask a lot of questions and I am lucky in that they often ask me their most pressing ones when it comes to growing their law firm on a More Clients Now strategy call. I also have conversations with my consultancy clients and Marketing4Solicitors members too. I usually speak with anything from 30 to 50 solicitors a month in various different calls. I still hear some great questions and I have answers for them all.

I love questions.

Here are some questions that I have received and answered recently:

  • What should your staff bill be (and not be) as a percentage of your turnover?
  • How do you make underperforming (meaning under billing) fee earners improve?
  • How do you give yourself a 95% chance of achieving your goals?
  • What is the average amount that solicitors spend on Google Adwords?
  • How can I add £20,000 a month to my turnover within 90 days and forever more thereafter?
  • When can I stop spending money on Google Adwords?

These questions are all answered, some in great detail, in the latest issue of Marketing4Solicitors, which is yours to download as soon as you join.

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Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Mark Shepherd

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Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.